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BookPrinted Material
Author Clankie, Shawn.

Title A theory of genericization on brand name change / Shawn M. Clankie.

Imprint Lewiston : E. Mellen, c2002.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  P323.5 .C58 2002    Available  ---
Description vi, 224 p. ; 24 cm.
Series Studies in onomastics ; v. 6
Studies in onomastics ; v. 6.
Bibliography Includes bibliographical references (p. [213]-222) and index.
Subject Onomastics.
Brand name products.
Generic products.
ISBN 0773469559
077347725X (SERIES)