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Bestseller
BestsellerE-book
Author Villamora, Grace Avellana.

Title Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / Grace Avellana Villamora ; edited by Reva Basch.

Publication Info. Medford, N.J. : CyberAge Books/Information Today, [2003]
©2003

Item Status

Description 1 online resource (xii, 236 pages) : portraits.
Physical Medium polychrome
Description text file
Series Super searchers ; v. 11
Super searchers ; v. 11.
Bibliography Includes bibliographical references (pages 201-222) and index.
Contents Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Marketing research -- Computer network resources.
Marketing research -- Computer network resources.
Marketing research.
Marketing -- Databases.
Marketing.
Internet searching.
Internet searching.
Electronic information resource searching.
Electronic information resource searching.
Genre/Form Databases.
Electronic books.
Databases.
Added Author Basch, Reva.
Other Form: Print version: Villamora, Grace Avellana. Super searchers on Madison Avenue. Medford, N.J. : CyberAge Books/Information Today, ©2003 0910965633 (DLC) 2002152892 (OCoLC)50906281
ISBN 1573879770 (electronic book)
9781573879774 (electronic book)