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Book
Author
Gupta, Sunil.
Title
Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta.
Publication Info.
Cambridge, Mass. : Marketing Science Institute, [1988]
©1988
Item Status
Location
Call No.
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OPAC Message
Public Note
Gift Note
Moore Stacks
HF5438.5 .G86 1988
Available
---
Description
35 pages ; 28 cm.
Series
Report ; no. 88-108
Technical working paper
Report (Marketing Science Institute) ; no. 89-108.
Report (Marketing Science Institute)
Note
"September 1988."
On cover: Marketing Science Institute, Research Program.
Bibliography
Bibliography: pages 32-34.
Subject
Sales promotion.
Sales promotion.
Added Author
Marketing Science Institute. Research Program.
