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Book
Author
Solomon, Michael R.
Title
Consumer behavior : buying, having, and being / Michael R. Solomon.
Publication Info.
Upper Saddle River, N.J. : Prentice Hall, [2002]
©2002
Item Status
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Call No.
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Gift Note
Moore Stacks
HF5415.32 .S6 2002
Available
---
Edition
5th ed.
Description
xvii, 549 pages : color illustrations ; 26 cm.
Series
The Prentice Hall international series in marketing
Prentice Hall international series in marketing.
Bibliography
Includes bibliographical references and indexes.
Subject
Consumer behavior.
Consumer behavior.
ISBN
013091360X
0130950084