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book
BookPrinted Material
Author Solomon, Michael R.

Title Consumer behavior : buying, having, and being / Michael R. Solomon.

Publication Info. Upper Saddle River, N.J. : Prentice Hall, [2002]
©2002

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.32 .S6 2002    Available  ---
Edition 5th ed.
Description xvii, 549 pages : color illustrations ; 26 cm.
Series The Prentice Hall international series in marketing
Prentice Hall international series in marketing.
Bibliography Includes bibliographical references and indexes.
Subject Consumer behavior.
Consumer behavior.
ISBN 013091360X
0130950084