Description |
xviii, 478 pages : illustrations ; 25 cm. |
Series |
The Wiley event management series
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Wiley event management series.
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Contents |
Defining and developing objectives, strategies and tactics -- Identify costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes. |
Subject |
Sports -- Marketing -- Handbooks, manuals, etc.
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Sports -- Marketing. |
Genre/Form |
Handbooks and manuals.
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Subject |
Sports -- Economic aspects -- Handbooks, manuals, etc.
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Sports -- Economic aspects. |
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Sports administration -- Handbooks, manuals, etc.
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Sports administration. |
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Sports -- Gestion -- Guides, manuels, etc. |
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Sports -- Aspect économique -- Guides, manuels, etc. |
Genre/Form |
Handbooks and manuals.
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ISBN |
0471460079 cloth alkaline paper |
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