| Description |
xviii, 478 pages : illustrations ; 25 cm. |
| Series |
The Wiley event management series
|
|
Wiley event management series.
|
| Contents |
Defining and developing objectives, strategies and tactics -- Identify costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes. |
| Subject |
Sports -- Marketing -- Handbooks, manuals, etc.
|
|
Sports -- Marketing. |
| Genre/Form |
Handbooks and manuals.
|
| Subject |
Sports -- Economic aspects -- Handbooks, manuals, etc.
|
|
Sports -- Economic aspects. |
|
Sports administration -- Handbooks, manuals, etc.
|
|
Sports administration. |
|
Sports -- Gestion -- Guides, manuels, etc. |
|
Sports -- Aspect économique -- Guides, manuels, etc. |
| Genre/Form |
Handbooks and manuals.
|
| ISBN |
0471460079 cloth alkaline paper |
|
