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Book
Author
Britt, Steuart Henderson, 1907-1979.
Title
Consumer behavior and the behavioral sciences; theories and applications.
Publication Info.
New York : Wiley, [1966]
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Moore Stacks
HF5415.3 .B7
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Description
xxxii, 592 pages : illustrations ; 26 cm.
Series
The Wiley marketing series
Wiley marketing series.
Bibliography
Bibliography: pages 585-587.
Subject
Consumers.
Consumers.
Consumption (Economics)
Consumption (Economics)