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book
BookPrinted Material
Author Lodish, Leonard M.

Title Advertising and promotion : vaguely right or precisely wrong? / Leonard M. Lodish.

Publication Info. New York : Oxford University Press, 1986.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5821 .L58 1986    Available  ---
Description xiii, 188 pages : illustrations.
Series The Wharton executive library
Wharton executive library.
Note Includes index.
Subject Advertising.
Advertising.
Sales promotion.
Sales promotion.
ISBN 0195037022