Title The consumer trap : big business marketing in American life / Michael Dawson.

Publication Info.	Urbana : University of Illinois Press, [2003]
	©2003

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.1 .D33 2003	Available	---

Description	x, 203 pages : illustrations ; 24 cm.
Series	The history of communication
	History of communication.
Bibliography	Includes bibliographical references (pages 175-195) and index.
Contents	Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap.
Subject	Marketing -- United States.
	Marketing.
	United States.
	Marketing -- United States -- Costs.
ISBN	0252028090 Cloth alkaline paper