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Book
Author
Ross, Robert D. (Robert Davis), 1908-
Title
The management of public relations : analysis and planning external relations / Robert D. Ross.
Publication Info.
New York : Wiley, [1977]
©1977
Item Status
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Call No.
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Public Note
Gift Note
Moore Stacks
HM263 .R597
Available
---
Description
xiv, 274 pages ; 24 cm.
Series
Wiley series on marketing management
Wiley series on marketing management.
Note
"A Wiley-Interscience publication."
Bibliography
Includes bibliographical references and indexes.
Subject
Public relations.
Public relations.
ISBN
0471031097
