| Description |
xxvii, 247 pages, 8 unnumbered pages of plates : illustrations ; 22 cm. |
| Series |
Yale agrarian studies series
|
|
Yale agrarian studies.
|
| Bibliography |
Includes bibliographical references (pages 215-232) and index. |
| Contents |
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight. |
| Subject |
Orange juice industry -- Florida -- History.
|
|
Orange juice industry. |
|
Florida. |
|
History. |
|
Orange juice -- Florida -- History.
|
|
Orange juice. |
| ISBN |
9780300124712 hardcover alkaline paper |
|
0300124716 hardcover alkaline paper |
|
9780300164558 paperback |
|
0300164556 paperback |
|
