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019 816860639|a923596318|a960034323
020 9780300175073|q(electronic book)
020 0300175078|q(electronic book)
020 |z1283246791
020 |z9781283246798
020 |z9780300167757
020 |z030016775X
020 |z9780300188134
020 |z0300188137
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049 RIDW
050 4 HM1166|b.D35 2011eb
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082 04 302.2|222
090 HM1166|b.D35 2011eb
100 1 Daly, John A.|q(John Augustine),|d1952-|0https://
id.loc.gov/authorities/names/n82231898|eauthor.
245 10 Advocacy :|bchampioning ideas and influencing others /
|cJohn A. Daly.
264 1 New Haven :|bYale University Press,|c[2011]
264 4 |c©2011
300 1 online resource (387 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
340 |gpolychrome|2rdacc
347 text file|2rdaft
504 Includes bibliographical references (pages 329-368) and
index.
505 0 The politics of ideas -- Communicate your idea with impact
-- Frame your message -- Build your reputation, create a
brand -- Form alliances -- Your idea is only as good as
its story -- Who's making the decision? -- Network! --
Timing is everything -- Create persuasive messages -- Make
the idea matter -- Make a memorable case -- Demonstrate
confidence -- Steer meetings your way.
520 When a group of people gather together to generate ideas
for solving a problem or achieving a goal, sometimes the
best ideas are passed over. Worse, a problematic
suggestion with far less likelihood of success may be
selected instead. Why would a group dismiss an option that
would be more effective? The author, a leadership and
communications expert, has an answer: it wasn't sold to
them well. If the best idea is yours, how can you increase
the chances that it gains the support of the group? In
this book, the author explains in full detail how to
transform ideas into practice. To be successful, leaders
in every type of organization must find practical and
action-oriented ways to market their ideas and achieve buy
-in from the members of the group. He offers a
comprehensive action guide that explains how to shape
opinion, inspire action, and achieve results. Drawing on
current research in the fields of persuasion, power
relations, and behavior change, he discusses the complex
factors involved in selling an idea, the context of the
communication, the type of message being promoted, the
nature and interests of the audience, the emotional tenor
of the issues at stake, and much more. This book works as
a guide for the businessperson, politician, or any other
member of a group who seeks the satisfaction of having his
or her own idea take shape and become reality.
588 0 Print version record.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Branding (Marketing)|0https://id.loc.gov/authorities/
subjects/sh2007006470
650 0 Social interaction.|0https://id.loc.gov/authorities/
subjects/sh85123965
650 0 Communication in marketing.|0https://id.loc.gov/
authorities/subjects/sh85029077
650 7 Branding (Marketing)|2fast|0https://id.worldcat.org/fast/
1743755
650 7 Social interaction.|2fast|0https://id.worldcat.org/fast/
1122562
650 7 Communication in marketing.|2fast|0https://id.worldcat.org
/fast/870196
655 4 Electronic books.
776 08 |iPrint version:|aDaly, John A. (John Augustine), 1952-
|tAdvocacy.|dNew Haven : Yale University Press, ©2011
|z9780300175073|w(DLC) 2011008294|w(OCoLC)670481417
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=385762|zOnline eBook. Access restricted to
current Rider University students, faculty, and staff.
856 42 |3Instructions for reading/downloading this eBook|uhttp://
guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20170505|cEBSCO|tebscoebooksacademic new|lridw
994 92|bRID
