LEADER 00000cam a2200565Ii 4500
001 ocn933741403
003 OCoLC
005 20170127063403.6
006 m o d
007 cr cnu---unuuu
008 160105t20162016mou ob s001 0 eng d
020 9781611175622|qelectronic bk.
020 1611175623|qelectronic bk.
020 |z9781611175615
020 |z1611175615
035 (OCoLC)933741403
040 N$T|beng|erda|epn|cN$T|dN$T|dIDEBK|dCDX|dEBLCP|dCUS|dDEBSZ
|dIDB
049 RIDW
050 4 Q223
072 7 SCI|x075000|2bisacsh
082 04 501/.4|223
084 LAN015000|2bisacsh
090 Q223
100 1 Buehl, Jonathan,|eauthor.
245 10 Assembling arguments :|bmultimodal rhetoric and scientific
discourse /|cJonathan Buehl.
264 1 Columbia :|bUniversity of South Carolina Press,|c[2016]
264 4 |c©2016
300 1 online resource.
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
490 1 Studies in rhetoric/communication
504 Includes bibliographical references and index.
520 "Scientific arguments--and indeed arguments in most
disciplines--depend on visuals and other nontextual
elements; however, most models of argumentation typically
neglect these important resources. In Assembling Arguments,
Jonathan Buehl offers a concentrated study of scientific
argumentation that is sensitive to both the historical and
theoretical possibilities of multimodal persuasion as it
advances two related claims. First, rhetorical theory--
when augmented with methods for reading nonverbal
representations--can provide the analytical tools needed
to understand and appreciate multimodal scientific
arguments. Second, science--an inherently multimodal
enterprise--offers ideal subjects for developing general
theories of multimodal rhetoric applicable across fields.
In developing these claims, Buehl offers a comprehensive
account of scientific persuasion as a multimodal process
and develops a simple but productive framework for
analyzing and teaching multimodal argumentation.
Comprising five case studies, the book provides detailed
treatments of argumentation in specific technological and
historical contexts: argumentation before World War I,
when images circulated by hand and by post; argumentation
during the mid-twentieth century, when computers were
beginning to bolster scientific inquiry but images
remained hand-crafted products; and argumentation at the
turn of the twenty-first century--an era of digital
revolutions and digital fraud. Each study examines the
rhetorical problems and strategies of specific scientists
to investigate key issues regarding visualization and
argument: 1) establishing new instruments as reliable
sources of visual evidence; 2) creating novel arguments
from reliable visual evidence; 3) creating novel arguments
with unreliable visual evidence; 4) preserving the
credibility of visualization practices; and 5) creating
multimodal artifacts before and in the era of digital
circulation. Given the growing enterprise of rhetorical
studies and the field's contributions to communication
practices in all disciplines, rhetoricians need a
comprehensive rhetoric of science--one that accounts for
the multimodal arguments that change our relation to
reality. Assembling Arguments argues that such rhetoric
should enable the interpretation of visual scientific
arguments and improve science-writing instruction"--
|cProvided by publisher.
588 0 Print version record.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Communication in science|xPhilosophy.
650 0 Rhetoric|xPhilosophy.
655 4 Electronic books.
776 08 |iPrint version:|aBuehl, Jonathan.|tAssembling arguments.
|dColumbia, South Carolina : The University of South
Carolina Press, [2016]|z9781611175615|w(DLC) 2015022498
|w(OCoLC)936526799
830 0 Studies in rhetoric/communication.
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=973869|zOnline eBook. Access restricted to
current Rider University students, faculty, and staff.
856 42 |3Instructions for reading/downloading this eBook|uhttp://
guides.rider.edu/ebooks/ebsco
948 |d20170505|cEBSCO|tebscoebooksacademic new|lridw
994 92|bRID
