| Description |
1 online resource (xi, 461 pages) : illustrations (some color) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 369-440) and index. |
| Summary |
"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket. |
| Contents |
Confessions And Rebuttals: The Plight Of The Soulless Corporation -- ATandT: The Vision Of A Loved Monopoly -- Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization -- A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula -- To Be An Institution: The Service Ideal And The Institutional Style -- The 1930s: Save The System -- Corporations Come To The Fair: The Visit To The Factory Transformed -- Little Towns And Big Corporations: The Wartime Imagery Of A Nation United -- Conclusion: Like a Good Neighbor. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2011 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Corporate image -- United States -- History.
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Corporate image. |
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United States. |
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History. |
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Corporations -- Public relations -- United States -- History.
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Corporations -- Public relations. |
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Big business -- United States -- History.
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Big business. |
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Advertising -- United States -- History.
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Advertising. |
| Chronological Term |
Geschichte 1900-1998 |
| Genre/Form |
Electronic books.
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History.
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| Other Form: |
Print version: Marchand, Roland. Creating the corporate soul. Berkeley : University of California Press, ©1998 0520087194 (DLC) 97050098 (OCoLC)37993821 |
| ISBN |
9780520926233 (electronic book) |
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0520926234 (electronic book) |
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0585301204 (electronic book) |
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9780585301204 (electronic book) |
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0520087194 (alkaline paper) |
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9780520087194 (alkaline paper) |
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