| Description |
1 online resource. |
|
text file |
| Series |
Brian Tracy success library
|
|
Brian Tracy success library.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Machine generated contents note: 1. Introduction to Strategy: Alexander the Great -- 2. Principles of Effective Strategy -- 3. Five Questions in Strategic Planning -- 4. Key Players in Setting Strategy -- 5. Values, Vision, and Purpose -- 6. Determine Your Corporate Mission -- 7. Back from the Future -- 8. Strategic Areas for Consideration -- 9. Driving Force: Key to Strategy -- 10. Four Central Concepts in Strategic Planning -- 11. Concentrate on What You Do Well -- 12. Adjacency Moves -- 13. Have a Divestment Strategy -- 14. Zero-Based Thinking -- 15. Take the Offensive -- 16. Flexibility Wins -- 17. Create New Markets -- 18. Choose Your Competition -- 19. Engage the Entire Company -- 20. Organizational Structure Makes a Difference -- 21. Five Phases of Strategy Formulation and Implementation. |
| Summary |
In this concise and practical book, the author shares the most important lessons for strategic planning. Readers will discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and inspires people; gain valuable insight with market share/market growth and strategy/operations matrices; define themselves in relation to their competition; utilize the concept of "driving force"; anticipate crises; reposition their business with new products, services, and technologies; and measure success via clear financial objectives. Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. -- Edited summary from book. |
| Note |
Copyright © AMACOM 2015 2015 |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Strategic planning.
|
|
Strategic planning. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Other Form: |
Print version: Business strategy New York : American Management Association, [2015] 9780814436271 (DLC) 2014049983 |
| ISBN |
9780814436288 (ebook) |
|
0814436285 |
|
9781336095687 |
|
1336095687 |
|
9780814436271 (hardcover : alkaline paper) |
|
0814436277 |
| Standard No. |
9780814436271 |
| Music No. |
EB00723676 Recorded Books |
|
