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Title Research in consumer behavior. Vol. 12 [electronic resource] / edited by Russell W. Belk.

Imprint Bingley : Emerald, 2010.

Item Status

Edition 1st ed.
Description 1 online resource (xi, 329 pages).
Series Research in consumer behavior ; v. 12
Research in consumer behavior ; v. 12.
Bibliography Includes bibliographical references.
Contents Machine generated contents note: SECTION I RCB REVIEWED PAPERS -- pt. I Shopping Practices -- Consumer Attitudes Toward Organic Foods: An Exploration of U.S. Market Segments / Deirdre T. Guion -- Shopping Matters: Taiwanese Young Tourists' Consumer Culture in England / Joyce Hsiu-Yen Yeh -- pt. II Consumption Cues -- Cue Congruency and Product Involvement Effects on Generation Y Attitudes / Timothy Heinze -- Country-of-Manufacture Labeling Effect on Product Quality Evaluations: A Model Incorporating Consumers' Attention / Pingjun Jiang -- pt. III Material Consumption Phenomena and Processes -- Socialization of Adult and Young Consumers into Materialism: The Roles of Media and Church in Peru / Teri Peterson.
Motivation for Luxury Consumption: Evidence from a Metropolitan City in China / Yiping Song -- Consuming Cool: Behind the Unemotional Mask / Heli Paavola -- SECTION II CCT REVIEWED PAPERS -- pt. I Advertising and Branding Practice -- The Strategic use of Brand Biographies / Juliet B. Schor -- Authentic Brand Narratives: Co-Constructed Mediterraneaness for L'occitane Brand / Luca Massimiliano Visconti -- pt. II Creating Selves -- Consuming Authentic Neighborhood: An Autoethnography of Experiencing a Neighborhood's New Beginnings and Origins within its Servicescapes / Michelle Hall -- Better Understanding Construction of the Self in Daily Contingencies: An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums / Kristine de Valck.
Summary This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. The perspectives embraced include managerial strategies, motivational mechanisms, social influences, and product and brand evaluations. Approximately half of the papers in the present volume were selected from those accepted for the 5th Annual Consumer Culture Theory Conference held at the University of Wisconsin in June of 2010. Together this latter set of interpretive papers presenting cutting edge interpretive consumer research. They also add to the richness of the topics covered in the volume, including chapters emphasizing brands, fashions, blogs, service receipt, and consumption experiences. They also add to the methodological scope of the volume, including uses of ethnography, autoethnography, netnography, and discourse analysis. Altogether the volume is a good reflection of what is happening in the field of consumer research.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Consumer behavior.
Genre/Form Electronic books.
Added Author Belk, Russell W.
Other Form: Print version: Research in consumer behavior. Vol. 12. Bingley : Emerald, 2010 9780857244437 (OCoLC)655662283
ISBN 0857244442 (electronic bk.)
9780857244444 (electronic bk.)