LEADER 00000cam a2200637Ii 4500 001 ocn869551084 003 OCoLC 005 20160527040629.9 006 m o d 007 cr mn||||||||| 008 140131t20142014enka ob 001 0 eng d 019 870245946 020 9781783262854|q(electronic book) 020 1783262850|q(electronic book) 020 |z9781783262830 020 |z1783262834 020 |z9781783262847|q(paperback) 020 |z1783262842|q(paperback) 035 (OCoLC)869551084|z(OCoLC)870245946 040 N$T|beng|erda|epn|cN$T|dSTF|dCDX|dE7B|dOSU|dOCLCF|dDEBSZ |dYDXCP|dNKT|dEBLCP|dOCLCQ 049 RIDW 050 4 Q223|b.V36 2014 072 7 POL|x032000|2bisacsh 072 7 POL|x040000|2bisacsh 072 7 POL|x030000|2bisacsh 072 7 POL|x018000|2bisacsh 082 04 320.014|223 090 Q223|b.V36 2014 100 1 Van den Brul, Caroline,|0https://id.loc.gov/authorities/ names/n84005720|eauthor. 245 10 Crackle and Fizz :|bEssential Communication and Pitching Skills for Scientists /|cCaroline Van den Brul ; Foreword by Professor Nancy Rothwell. 264 1 London :|bImperial College Press,|c[2014] 264 4 |c©2014 300 1 online resource (xvi, 200 pages) :|billustrations 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 504 Includes bibliographical references and index. 505 0 Your audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: you! -- the audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch crackle: how to persuade, to win support. 520 This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences. Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they crackle and fizz for the audience. 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 650 0 Communication in science.|0https://id.loc.gov/authorities/ subjects/sh85029094 650 7 Communication in science.|2fast|0https://id.worldcat.org/ fast/870268 655 0 Electronic books. 655 4 Electronic books. 700 1 Rothwell, Nancy,|0https://id.loc.gov/authorities/names/ n84806078|ewriter of foreword. 776 08 |iPrint version:|aVan den Brul, Caroline.|tCrackle and fizz.|dLondon : Imperial College Press, ©2014|z1783262834 |w(OCoLC)841794195 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=689604|zOnline eBook. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading this eBook|uhttp:// guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20160607|cEBSCO|tebscoebooksacademic|lridw 994 92|bRID