Title Customer-centered telecommunications services marketing / Karen G. Strouse.

Publication Info.

Boston : Artech House, 2004.

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Description	1 online resource (xiv, 205 pages) : illustrations.
Physical Medium	polychrome
Description	text file
Series	Artech House telecommunications library
	Artech House telecommunications library.
Bibliography	Includes bibliographical references and index.
Summary	Annotation "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Telecommunication -- Marketing.
	Telecommunication -- Marketing.
	Telecommunication.
	Customer relations.
	Customer relations.
	Consumer satisfaction.
	Consumer satisfaction.
	Competition, International.
	Competition, International.
Genre/Form	Electronic books.
Other Form:	Print version: Strouse, Karen G. Customer-centered telecommunications services marketing. Boston : Artech House, 2004 1580538541 (DLC) 2004052339 (OCoLC)55229161
ISBN	158053855X (electronic book)
	9781580538558 (electronic book)
	9781580538541 (alkaline paper)
	1580538541 (alkaline paper)

Title Customer-centered telecommunications services marketing / Karen G. Strouse.

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