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BestsellerE-book
Author Wardle, Judith.

Title Developing advertising with qualitative market research / Judith Wardle.

Publication Info. London ; Thousand Oaks, Calif. : Sage, 2002.

Item Status

Description 1 online resource (xvi, 135 pages) : illustrations.
Physical Medium polychrome
Description text file
Series Qualitative market research ; 6
Qualitative market research ; 6.
Bibliography Includes bibliographical references (pages 130-132) and index.
Access Use copy Restrictions unspecified MiAaHDL
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
Processing Action digitized 2011 HathiTrust Digital Library committed to preserve MiAaHDL
Summary With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved. The book underlines that there are sometimes conflicting views as to what 'good' governance is. It will help students clarify their own ideas about why governance fails and what the possible solutions are. Helpful features include: - Sound and complete coverage of related theory - Chapter introductions - A concluding chapter that draws together key strands of thinking - Discussion questions This book will be of interest to higher level undergraduates and MSc/MBA students taking courses in corporate governance or related subjects.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Advertising.
Advertising.
Marketing research.
Marketing research.
Qualitative research.
Qualitative research.
Genre/Form Electronic books.
Other Form: Print version: Wardle, Judith. Developing advertising with qualitative market research. London ; Thousand Oaks, Calif. : Sage, 2002 0761972722 9780761972723 (OCoLC)51390366
ISBN 9781847876966 (electronic book)
184787696X (electronic book)
9781849208833
1849208832
1412903955
9781412903950
1281362204
9781281362209
9781412903950
0761972722 (set)
9780761972723 (set)