Includes bibliographical references (pages 336-354) and index.
Summary
European broadcasting policy has attracted attention from many disciplines because it has dual nature: cultural and commercial. This book offers a detailed treatment of European broadcasting law, set against an overview of policy in this area.
Contents
Chapters include : Regulation & the viewer in a changing broadcasting environment -- Advertising placement & frequency -- Negative content regulation -- Privatisation of sport & listed events -- State aid : constraints on public service broadcasting.
Local Note
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