Edition |
12th edition. |
Description |
1 online resource (558 pages). |
Physical Medium |
polychrome |
Description |
text file |
Series |
RKMA market research handbook series
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RKMA market research handbook series.
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Bibliography |
Includes bibliographical references (pages 546-558). |
Contents |
PART I. AMERICAN CONSUMER -- 1. Demographic Overview -- 2. Consumer Income & Wealth -- 3. Consumer Debt -- 4. Households & Housing -- 5. Communities -- 6. Urban & Rural Populations -- 7. Where People Want to Live -- 8. Population Migration -- 9. Personal Life -- 10. Personal Well-Being. |
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PART II. SPENDING -- 11. Consumer Spending -- 12. Retail Spending -- 13. Entertainment & Leisure Spending. |
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PART III. ACTIVITIES -- 14. Use of Time -- 15. Use of Media & the Internet. -- 16. Cultural Activities -- 17. Leisure Activities. -- 18. Sports & Recreation Activities -- 19. Away from Home -- 20. Work -- 21. Use of Technology -- 22. Use of Transportation. |
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PART IV. SHOPPING BEHAVIORS -- 23. In-Store Shopping -- 24. Online Shopping -- 25. Mobile Shopping -- 26. Peer-To-Peer Shopping -- 27. Omnichannel Shopping. |
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PART V. BEHAVIORAL ANALYSES -- 28. Brand Loyalty -- 29. Buying American-Made -- 30. Buying Local -- 31. Consumer Confidence -- 32. Customer Satisfaction -- 33. Ethically Conscious Consumerism -- 34. Gift Giving -- 35. Loyalty Program Participation -- 36. Payment Preferences -- 37. Pricing -- 38. Privacy Issues -- 39. Purchase Decision Making -- 40. Response to Advertising -- 41. Response to Customer Service -- 42. Response to Reviews -- 43. Response to Visuals -- 44. Shopping Research -- 45. Spending for Goods vs. Experiences -- 46. Theme Appeal. |
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PART VI. AFFLUENT CONSUMERS -- 47. Affluence Profile -- 48. Population Centers of U.S. Affluence -- 49. Affluent E-Commerce -- 50. Affluence Market Research. |
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PART VII. MIDDLE-CLASS CONSUMERS -- 51. Defining the Middle Class -- 52. Middle Class Falling Behind -- 53. Income & Wealth Inequality. |
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PART VIII. BRAND PREFERENCE SURVEYS -- 54. Brand Equity -- 55. Brand Index -- 56. Customer Experience -- 57. Customer Loyalty Engagement -- 58. Customer Satisfaction -- 59. Reputation Ranking. |
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PART IX. ETHNIC FOCUS -- 60. African-American Consumers -- 61. Arab-American Consumers -- 62. Asian-American Consumers -- 63. Hispanic- & Latino-American Consumers -- 64. Jewish-American Consumers -- 65. Muslim-American Consumers -- 66. Native-American Consumers. |
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PART X. GENDER FOCUS -- 67. Female Consumers -- 68. Male Consumers. |
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PART XI. GENERATIONAL FOCUS -- 69. Generational Comparisons -- 70. Senior Consumers -- 71. Baby Boomer Consumers -- 72. Generation X Consumers -- 73. Millennial Consumers -- 74. Generation Z Consumers. |
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PART XII. SEGMENTATION -- 75. College Students -- 76. Consumers with Disabilities -- 77. Families with Children -- 78. Family Caregivers -- 79. Immigrant Consumers -- 80. LGBT Consumers -- 81. Married Couples -- 82. Military Consumers -- 83. Pet Owners -- 84. Retirees -- 85. Single Consumers. |
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PART XIII. GEODEMOGRAPHICS -- 86. Megapolitan Regions -- 87. Metropolitan Statistical Areas -- 88. Metropolitan Economic Profiles -- 89. Micropolitan Statistical Areas -- 90. State Population Profiles -- 91. State Economic Profiles. |
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Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys -- References. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Consumer behavior -- United States -- Statistics.
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Consumer behavior. |
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United States. |
Genre/Form |
Statistics.
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Subject |
Marketing research -- United States -- Statistics.
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Marketing research. |
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Marketing research -- United States -- Handbooks, manuals, etc.
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Consumers' preferences -- United States -- Statistics.
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Consumers' preferences. |
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Consumers -- United States -- Statistics.
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Consumers. |
Genre/Form |
Handbooks and manuals.
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Electronic books.
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Handbooks and manuals.
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Statistics.
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Added Author |
Washington, Kelli D., author.
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Richard K. Miller & Associates, author, publisher, publisher.
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ISBN |
9781577832430 (electronic book) |
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1577832434 (electronic book) |
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9781577832355 (print edition) |
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1577832353 (print edition) |