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Bestseller
BestsellerE-book
Author Miller, Richard K. (Richard Kendall), 1946- author.

Title Consumer behavior 2017-2018 / by Richard K. Miller and Kelli Washington.

Publication Info. Loganville, GA : Richard K Miller & Associates, [2017]
©2017

Item Status

Edition 12th edition.
Description 1 online resource (558 pages).
Physical Medium polychrome
Description text file
Series RKMA market research handbook series
RKMA market research handbook series.
Bibliography Includes bibliographical references (pages 546-558).
Contents PART I. AMERICAN CONSUMER -- 1. Demographic Overview -- 2. Consumer Income & Wealth -- 3. Consumer Debt -- 4. Households & Housing -- 5. Communities -- 6. Urban & Rural Populations -- 7. Where People Want to Live -- 8. Population Migration -- 9. Personal Life -- 10. Personal Well-Being.
PART II. SPENDING -- 11. Consumer Spending -- 12. Retail Spending -- 13. Entertainment & Leisure Spending.
PART III. ACTIVITIES -- 14. Use of Time -- 15. Use of Media & the Internet. -- 16. Cultural Activities -- 17. Leisure Activities. -- 18. Sports & Recreation Activities -- 19. Away from Home -- 20. Work -- 21. Use of Technology -- 22. Use of Transportation.
PART IV. SHOPPING BEHAVIORS -- 23. In-Store Shopping -- 24. Online Shopping -- 25. Mobile Shopping -- 26. Peer-To-Peer Shopping -- 27. Omnichannel Shopping.
PART V. BEHAVIORAL ANALYSES -- 28. Brand Loyalty -- 29. Buying American-Made -- 30. Buying Local -- 31. Consumer Confidence -- 32. Customer Satisfaction -- 33. Ethically Conscious Consumerism -- 34. Gift Giving -- 35. Loyalty Program Participation -- 36. Payment Preferences -- 37. Pricing -- 38. Privacy Issues -- 39. Purchase Decision Making -- 40. Response to Advertising -- 41. Response to Customer Service -- 42. Response to Reviews -- 43. Response to Visuals -- 44. Shopping Research -- 45. Spending for Goods vs. Experiences -- 46. Theme Appeal.
PART VI. AFFLUENT CONSUMERS -- 47. Affluence Profile -- 48. Population Centers of U.S. Affluence -- 49. Affluent E-Commerce -- 50. Affluence Market Research.
PART VII. MIDDLE-CLASS CONSUMERS -- 51. Defining the Middle Class -- 52. Middle Class Falling Behind -- 53. Income & Wealth Inequality.
PART VIII. BRAND PREFERENCE SURVEYS -- 54. Brand Equity -- 55. Brand Index -- 56. Customer Experience -- 57. Customer Loyalty Engagement -- 58. Customer Satisfaction -- 59. Reputation Ranking.
PART IX. ETHNIC FOCUS -- 60. African-American Consumers -- 61. Arab-American Consumers -- 62. Asian-American Consumers -- 63. Hispanic- & Latino-American Consumers -- 64. Jewish-American Consumers -- 65. Muslim-American Consumers -- 66. Native-American Consumers.
PART X. GENDER FOCUS -- 67. Female Consumers -- 68. Male Consumers.
PART XI. GENERATIONAL FOCUS -- 69. Generational Comparisons -- 70. Senior Consumers -- 71. Baby Boomer Consumers -- 72. Generation X Consumers -- 73. Millennial Consumers -- 74. Generation Z Consumers.
PART XII. SEGMENTATION -- 75. College Students -- 76. Consumers with Disabilities -- 77. Families with Children -- 78. Family Caregivers -- 79. Immigrant Consumers -- 80. LGBT Consumers -- 81. Married Couples -- 82. Military Consumers -- 83. Pet Owners -- 84. Retirees -- 85. Single Consumers.
PART XIII. GEODEMOGRAPHICS -- 86. Megapolitan Regions -- 87. Metropolitan Statistical Areas -- 88. Metropolitan Economic Profiles -- 89. Micropolitan Statistical Areas -- 90. State Population Profiles -- 91. State Economic Profiles.
Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys -- References.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Consumer behavior -- United States -- Statistics.
Consumer behavior.
United States.
Genre/Form Statistics.
Subject Marketing research -- United States -- Statistics.
Marketing research.
Marketing research -- United States -- Handbooks, manuals, etc.
Consumers' preferences -- United States -- Statistics.
Consumers' preferences.
Consumers -- United States -- Statistics.
Consumers.
Genre/Form Handbooks and manuals.
Electronic books.
Handbooks and manuals.
Statistics.
Added Author Washington, Kelli D., author.
Richard K. Miller & Associates, author, publisher, publisher.
ISBN 9781577832430 (electronic book)
1577832434 (electronic book)
9781577832355 (print edition)
1577832353 (print edition)