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book
BookPrinted Material
Author VanGundy, Arthur B.

Title Getting to innovation : how asking the right questions generates the great ideas your company needs / Arthur B. VanGundy.

Publication Info. New York : AMACOM, [2007]
©2007

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD53 .V359 2007    Available  ---
Description xvii, 270 pages : illustrations ; 24́ cm
Bibliography Includes bibliographical references (pages 261-264) and index.
Contents Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas.
Subject Creative ability in business.
Creative ability in business.
Creative thinking.
Creative thinking.
Organizational change.
Organizational change.
Problem solving.
Problem solving.
ISBN 9780814408988 hardcover
0814408982 hardcover