Description |
xvii, 270 pages : illustrations ; 24́ cm |
Bibliography |
Includes bibliographical references (pages 261-264) and index. |
Contents |
Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas. |
Subject |
Creative ability in business.
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Creative ability in business. |
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Creative thinking.
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Creative thinking. |
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Organizational change.
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Organizational change. |
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Problem solving.
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Problem solving. |
ISBN |
9780814408988 hardcover |
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0814408982 hardcover |
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