LEADER 00000cam a2200745 a 4500
001 ocn471806035
003 OCoLC
005 20170921012443.0
008 100416s2010 coua b 001 0 eng
010 2010015958
019 717772145
020 9781594517570|q(hc ;|qalkaline paper)
020 9781594517587|q(paperback ;|qalkaline paper)
020 1594517576|q(hc ;|qalkaline paper)
020 1594517584|q(paperback ;|qalkaline paper)
035 (OCoLC)471806035|z(OCoLC)717772145
040 DLC|beng|cDLC|dYDX|dBTCTA|dYDXCP|dCDX|dTWC|dGK8|dCHRRO
|dNLGGC|dMOF|dIOJ|dMNE|dBDX|dCRH|dAZU|dGTA|dOCLCF|dOCLCO
|dOCLCQ|dOCLCO|dOCLCQ
049 RIDM
050 00 GV706.34|b.S34 2010
072 7 s1td|2rero
082 00 306.483|222
084 76.11|2bcl
090 GV706.34 .S34 2010
100 1 Sage, George Harvey.|0https://id.loc.gov/authorities/names
/n79147950
245 10 Globalizing sport :|bhow organizations, corporations,
media, and politics are changing sports /|cGeorge H. Sage.
264 1 Boulder, CO :|bParadigm Publishers,|c[2010]
264 4 |c©2010
300 xiv, 270 pages :|billustrations ;|c24 cm
336 text|btxt|2rdacontent
337 unmediated|bn|2rdamedia
338 volume|bnc|2rdacarrier
504 Includes bibliographical references and index.
505 0 1. Global sport: the transformation from local to national
to global -- "Global," "Globalization," "Sport" "
clarifying the core concepts -- Political economic forces
shaping globalization -- Cultural forces shaping
globalization -- Homogenization (Americanization)
perspective -- Hybridization perspective -- Polarization
perspective -- Homogenization, hybridization, and
polarization perspectives and sport -- Forms of
globalization and manifestations in sport -- Segmentation
of the global sport industry.
505 0 2. Global sport organizations: governing the world of
sport -- From international sports initiatives to global
sport organizations -- The Olympic Movement and its
network -- International Olympic Committee -- Organizing
Committee of the Olympic Games -- National Olympic
committees -- International sport federations -- Other
organizations within the Olympic Movement network --Global
issues confronting the Olympic movement -- Females in the
Olympics -- The amateur issue -- Inclusion of athletes
with special needs -- International sport federations:
GSOs within the IOC -- The preeminent international
federation: Fédération Internationale de Football
Association -- Global sport organizations and solo sports
-- Association of Tennis Professionals -- Women's Tennis
Association -- Multiple GSOs for a sport: professional
boxing -- Global sporting organizations and international
games.
505 0 3. Global migration of sports labor -- Human migration
past and present -- The migration of sports labor: sports
workers throughout the world -- Sports-labor migration
within nations -- Sports-labor migration: intra- and
intercontinental migration -- Global patterns of migration
among sports labor in selected sports -- Sports-labor
migration and soccer -- Sports-labor migration and
basketball -- Sports-labor migration and ice hockey --
Sports-labor migration and baseball -- Sports-labor
migration and intercollegiate sports -- Sports-labor
migration and the Olympic Games -- Related features of
sports migration -- Sports migrants' motivations --
Recruitment of sports labor -- Consequences of sport-labor
migration.
505 0 4. The global sport industry: production and promotion --
The rise of factory manufacturing -- The growth of
commercial sports -- Manufacturing in the global economy -
- Global sporting goods manufacturing: from humble
beginnings to transnational corporations -- Wilson
Sporting Goods -- Adidas AG -- Reebok International --
Mizuno Corporation -- Nike, Inc. -- Sporting goods
manufacturing in the global economy: the case of Nike --
Nike's Asian factories: not a pretty sight -- Nike's
responses to factory reports and the social movement --
Nike's new initiatives: a commitment to reform or a public
relations ploy? -- Beyond sport production to sport
promotion -- Individual and athlete endorsements -- Event
and team sponsorships.
505 0 5. Global sport and global mass media -- Mass
communication, mass media, and media sport -- Social roles
of the mass media -- Global organizations and the mass
media -- Conglomerate media ownership -- The global media
sport complex -- Articulations between the mass media and
sport -- Media technology and commercial sport evolve
together -- Overlapping ownership of media and sport
organizations -- The symbiosis between television and
sport -- Enhancing sport revenue via television -- The
market for broadcast rights -- Transnational corporate
sport sponsorships -- Media as public relations tool for
global sport -- New media and global sports -- The
Internet -- Video games -- Twitter, Facebook, MySpace, and
YouTube -- Online sport gambling -- Media sport and
deterritorialization of fans -- Global media sport and
gender.
505 0 6. Global politics and sport -- Political intervention in
sports -- Sport and the promotion of political ideology --
Advancing national unity and recognition through sport --
Sport as an instrument of international politics and
diplomacy -- Promoting Nazism: the 1936 Olympic Games --
Promoting Communism: the Soviet sport system -- East
Germany and the People's Republic of China: adopting the
Soviet sport model -- The United States: joining other
countries in sport politics -- New and smaller nations
adopt the model -- Developing countries and national
unification through sport -- The African Continent and
African States -- National embarrassments through sport --
Geopolitical censorship in sport: Nation-led boycotts --
Global politics within sport -- The politics of gender
inequality in global sport -- The politics of racial
inequality in global sport -- Politics within the IOC and
FIFA -- Political dissent at global sports events.
505 0 7. Global sport: future issues and trends -- Global
population trends and sport -- World population growth --
Population composition -- Increasing global urbanization -
- The future of global sport organizations -- The Olympic
Movement: the IOC, the preeminent GSO -- Migration of
sport labor in the future -- Global sport-industry
production in the future -- Future labor issues in
sporting goods and equipment -- Future technology and
sporting goods and equipment -- The future of media sports
-- Television coverage -- Television technology and sports
viewing -- Internet technology and sports spectatorship --
Video technology and sports video games -- Sports blogging
-- Sport politics and the future.
520 It is easy to think of sport as "fun and games," yet it
has become a worldwide industry of major proportions and
consequences. Interconnections among countries, sports
organizations, teams, agents, schools, and media have
brought changes that could hardly be imagined two
generations ago. George Sage invites readers into a deeper
understanding of the global dynamics of sports-not only of
competitions but of the big businesses of money, media
coverage, athletic apparel, and more. He shows how
phenomena such as migration, labor, commerce, and politics
affect the athletes and the fans, continually reshaping
the business and experience of sports.
650 0 Sports and globalization.|0https://id.loc.gov/authorities/
subjects/sh2004002779
650 0 Sports|xSociological aspects.|0https://id.loc.gov/
authorities/subjects/sh89006507
650 0 Sports and state.|0https://id.loc.gov/authorities/subjects
/sh85126912
650 0 Sports|xEconomic aspects.|0https://id.loc.gov/authorities/
subjects/sh85126892
650 0 Sports|xMarketing.|0https://id.loc.gov/authorities/
subjects/sh2010114553
650 0 Sports sponsorship.|0https://id.loc.gov/authorities/
subjects/sh93007603
650 0 Mass media and sports.|0https://id.loc.gov/authorities/
subjects/sh85081889
650 0 Sports administration.|0https://id.loc.gov/authorities/
subjects/sh85126896
650 7 Sports and globalization.|2fast|0https://id.worldcat.org/
fast/1736254
650 7 Sports|xSociological aspects.|2fast|0https://
id.worldcat.org/fast/1130532
650 7 Sports and state.|2fast|0https://id.worldcat.org/fast/
1130564
650 7 Sports|xEconomic aspects.|2fast|0https://id.worldcat.org/
fast/1130450
650 7 Sports|xMarketing.|2fast|0https://id.worldcat.org/fast/
1130476
650 7 Sports sponsorship.|2fast|0https://id.worldcat.org/fast/
1130760
650 7 Mass media and sports.|2fast|0https://id.worldcat.org/fast
/1011368
650 7 Sports administration.|2fast|0https://id.worldcat.org/fast
/1130552
650 7 Sports|xPolitical aspects.|2fast|0https://id.worldcat.org/
fast/1130493
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