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book
BookPrinted Material
Author Chapman, Merrill R., 1953-

Title In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman.

Publication Info. Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag, [2006]
©2006
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Table of contents only

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD9696.63.A2 C53 2006    Available  ---
Edition 2nd ed.
Description xxxii, 373 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references (pages 359-360) and index.
Subject Computer software industry -- Management -- Case studies.
Computer software industry -- Management.
Genre/Form Case studies.
Subject Computer software industry.
Computer industry -- Management -- Case studies.
Computer industry -- Management.
Computer industry.
Business failures -- Case studies.
Business failures.
Genre/Form Case studies.
ISBN 1590597214
Standard No. 9781590597217

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