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BestsellerE-book
Author Miller, Richard K. (Richard Kendall), 1946- author.

Title Consumer behavior 2015-2016 / by Richard K. Miller and Kelli Washington.

Publication Info. Loganville, GA : Richard K Miller & Associates, [2015]
©2015

Item Status

Edition 11th edition.
Description 1 online resource (558 pages).
Physical Medium polychrome
Description text file
Series RKMA market research handbook series
RKMA market research handbook series.
Bibliography Includes bibliographical references (pages 540-558).
Contents PART I. AMERICAN CONSUMER -- 1. Demographic Overview -- 2. Consumer Income & Wealth -- 3. Consumer Debt -- 4. Households & Housing -- 5. Communities -- 6. Personal Life -- PART II. SPENDING -- 7. Consumer Spending -- 8. Retail Spending -- 9. Entertainment & Leisure Spending -- PART III. ACTIVITIES -- 10. Use of Time -- 11. Use of Media & The Internet -- 12. Cultural Activities -- 13. Leisure Activities -- 14. Sports & Recreation Activities -- 15. Away from Home -- 16. Work -- 17. Use of Transportation. -- PART IV. SHOPPING BEHAVIORS -- 18. In-Store Shopping -- 19. Online Shopping -- 20. Mobile Shopping -- 21. Peer-to-Peer Shopping -- 22. Omnichannel Shopping --
PART V. BEHAVIORAL ANALYSES -- 23. Brand Engagement -- 24. Brand Loyalty -- 25. Buying American-Made -- 26. Buying Local -- 27. Consumer Confidence -- 28. Customer Satisfaction -- 29. Environmentally Conscious Consumerism -- 30. Gift Giving -- 31. Influence of Gasoline Prices -- 32. Payment Preferences -- 33. Pricing -- 34. Privacy Issues -- 35. Purchase Decision Making -- 36. Response to Advertising -- 37. Response to Customer Service -- 38. Response to Reviews -- 39. Spending for Goods vs. Experiences -- PART VI. AFFLUENT CONSUMERS -- 40. Luxury & Affluent Markets -- 41. Population Centers of U.S. Affluence -- 42. Market Surveys --
PART VII. BRAND PREFERENCE SURVEYS -- 43. Brand Equity -- 44. Brand Index -- 45. Customer Experience -- 46. Customer Loyalty Engagement -- 47. Customer Satisfaction -- 48. Customer Service -- 49. Fan Brand Loyalty on Facebook -- PART VIII. ETHNIC FOCUS -- 50. African-American Consumers -- 51. Arab-American Consumers -- 52. Asian-American Consumers -- 53. Hispanic- & Latino-American Consumers -- 54. Jewish-American Consumers -- 55. Muslim-American Consumers -- 56. Native-American Consumers -- PART IX. GENDER FOCUS -- 57. Female Consumers -- 58. Male Consumers -- PART X. GENERATIONAL FOCUS -- 59. Generational Comparisons -- 60. Senior Consumers -- 61. Baby Boomer Consumers -- 62. Generation X Consumers -- 63. Millennial Consumers -- 64. Youth Consumers --
PART XI. SEGMENTATION -- 65. College Students -- 66. Consumers with Disabilities -- 67. Families with Children -- 68. Family Caregivers -- 69. Gay & Lesbian Consumers -- 70. Immigrant Consumers -- 71. Married Couples -- 72. Military Consumers -- 73. Pet Owners -- 74. Retirees -- 75. Single Consumers -- PART XII. GEODEMOGRAPHICS -- 76. Megapolitan Regions -- 77. Metropolitan Profiles -- 78. Metropolitan Statistical Areas -- 79. Micropolitan Statistical Areas -- 80. State Population Profiles -- 81. State Economic Profiles -- 82. Population Migration -- Appendix A. Academic Research Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Blogs -- Appendix E. Government Agencies -- Appendix F. Market Research Sources -- Appendix G. Periodicals -- Appendix H. Research Studies & Surveys.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Consumer behavior -- United States -- Statistics.
Consumer behavior.
United States.
Genre/Form Statistics.
Subject Marketing research -- United States -- Statistics.
Marketing research.
Marketing research -- United States -- Handbooks, manuals, etc.
Genre/Form Handbooks and manuals.
Subject Consumers' preferences -- United States -- Statistics.
Consumers' preferences.
Consumers -- United States -- Statistics.
Consumers.
Genre/Form Handbooks and manuals.
Statistics.
Added Author Washington, Kelli D., author.
Richard K. Miller & Associates, author, publisher, publisher.
Other Form: Print version: Miller, Richard K. (Richard Kendall), 1946- Consumer behavior 2015-2016. 11th edition. Loganville, GA : Richard K Miller & Associates [2015] 9781577832003 (OCoLC)918944596
Print version: Miller, Richard K. (Richard Kendall), 1946- Consumer behavior 2015-2016. 11th edition. 1577832000 9781577832003 (OCoLC)880965966
ISBN 9781577832188 (electronic book)
1577832183 (electronic book)
9781577832003 (print edition)
1577832000 (print edition)