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BestsellerE-book
Author Solomon, Laura, 1967- author.

Title The Librarian's nitty-gritty guide to content marketing / Laura Solomon.

Publication Info. Chicago : ALA Editions, An imprint of the American Library Association, 2016.

Item Status

Description 1 online resource (v, 120 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 105-110) and index.
Summary "Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"-- Provided by publisher.
Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your website a promotional tool for the library, or an attempt to make your library a true part of the community you serve? Answering these questions could be the start to a new outlook in content marketing.
Contents Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Language Text in English.
Subject Libraries -- Marketing.
Libraries -- Marketing.
Relationship marketing.
Relationship marketing.
Libraries -- Customer services.
Libraries -- Customer services.
Libraries.
Internet marketing.
Internet marketing.
Organizational effectiveness.
Organizational effectiveness.
Genre/Form Electronic books.
Added Title Content marketing
Other Form: Print version: Solomon, Laura, 1967- Librarian's nitty-gritty guide to content marketing. Chicago : ALA Editions, An imprint of the American Library Association, 2016 9780838914328 (DLC) 2015046381 (OCoLC)934505051
ISBN 9780838914359 (electronic book)
0838914357 (electronic book)
9780838914366 (electronic book)
0838914365 (electronic book)
0838914373
9780838914373
9780838914328
0838914322
9780838914373 (kindle)