Description |
1 online resource (v, 120 pages) : illustrations |
Physical Medium |
polychrome |
Description |
text file |
Bibliography |
Includes bibliographical references (pages 105-110) and index. |
Summary |
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"-- Provided by publisher. |
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Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your website a promotional tool for the library, or an attempt to make your library a true part of the community you serve? Answering these questions could be the start to a new outlook in content marketing. |
Contents |
Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Language |
Text in English. |
Subject |
Libraries -- Marketing.
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Libraries -- Marketing. |
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Relationship marketing.
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Relationship marketing. |
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Libraries -- Customer services.
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Libraries -- Customer services. |
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Libraries. |
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Internet marketing.
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Internet marketing. |
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Organizational effectiveness.
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Organizational effectiveness. |
Genre/Form |
Electronic books.
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Added Title |
Content marketing |
Other Form: |
Print version: Solomon, Laura, 1967- Librarian's nitty-gritty guide to content marketing. Chicago : ALA Editions, An imprint of the American Library Association, 2016 9780838914328 (DLC) 2015046381 (OCoLC)934505051 |
ISBN |
9780838914359 (electronic book) |
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0838914357 (electronic book) |
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9780838914366 (electronic book) |
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0838914365 (electronic book) |
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0838914373 |
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9780838914373 |
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9780838914328 |
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0838914322 |
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9780838914373 (kindle) |
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