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Title The magic of Bollywood [electronic resource] : at home and abroad / edited by Anjali Gera Roy.

Imprint New Delhi ; Thousand Oaks : SAGE Publications, 2012.

Item Status

Description 1 online resource.
Bibliography Includes bibliographical references and index.
Contents Introduction / Anjali Gera Roy -- Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M.K. Raghavendra -- Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan -- A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah -- Soft power and Pakistani viewers / Shahnaz Khan -- Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan -- Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko -- Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene -- "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel -- Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah -- Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam -- Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique -- Bollywood's circuits in Germany / Florian Krauss.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Motion pictures -- India.
Motion picture industry -- India.
Motion pictures, Hindi.
Genre/Form Electronic books.
Added Author Roy, Anjali Gera.
Other Form: Print version: Magic of Bollywood. New Delhi ; Thousand Oaks : SAGE Publications, 2012 9788132107323 (DLC) 2012007429 (OCoLC)779530018
ISBN 9788132110620 (electronic bk.)
8132110625 (electronic bk.)