| Edition |
2nd ed. |
| Description |
1 online resource (xiv, 354 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 331-340) and index. |
| Contents |
A Very Short History of Public Relations -- Public Relations: What It Is, What It Does -- Components of Public Relations -- Public Relations Counsel Firm: Profiles of the 10 Largest -- Life on the Fast Track at a Small Public Relations Firm -- An Inside Look at Corporate Affairs at the Bank of America -- Public Relations for Diverse Organizations -- Getting the Ink: Media Practice, Media Placement, and Media Relations -- Internal and Employee Communications, Employee Relations, and Employee Publications -- Speechwriting, Speechmaking, and Executive Presentations -- Public Affairs, Lobbying, and Issues Management -- Public Interest, Public Service -- Strategic and Integrated Public Relations and Brand Marketing -- Financial Public Relations and Investor Relations -- Entertainment and Personal Public Relations -- Healthcare Marketing and Communications -- Crisis Communications and Management -- New Media High-Tech Public Relations -- Colleges, Extension Programs, and Summer Institutes -- Alphabet Organizations of Public Relations -- Important Publications, Web Sites, and News Services -- Job Search -- Future Face of Public Relations. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Public relations -- United States.
|
|
Public relations. |
|
United States. |
|
Public relations.
|
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Other Form: |
Print version: Mogel, Leonard. Making it in public relations. 2nd ed. Mahwah, N.J. : Lawrence Erlbaum Associates, 2002 0805840214 (DLC) 2001051226 |
| ISBN |
0585394865 (electronic book) |
|
9780585394862 (electronic book) |
|
0805840214 |
|
0805840222 |
|
