Title The measure of democracy : polling, market research, and public life, 1930-1945 / Daniel J. Robinson.

Publication Info.	Toronto, Ont. : University of Toronto Press, [1999]
	©1999

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Description	1 online resource (ix pages of plates, 8 unnumbered pages of plates, 252 pages) : illustrations, portraits
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references (pages 229-242) and index.
Contents	Polling Consumers: The Rise of Market Research Surveys -- Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- Polling Citizens: Gallup in Canada -- Mobilizing Popular Consent: The Surveyed Home Front -- Pols and Polls.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Public opinion polls -- Canada -- History.
	Public opinion polls.
	Canada.
	History.
	Public opinion polls -- United States -- History.
	United States.
	Marketing research -- Canada -- History.
	Marketing research.
	Canada -- Politics and government -- 20th century.
	Politics and government.
Chronological Term	20th century
Subject	Canadá -- Política y gobierno -- Siglo XX.
Chronological Term	1900 - 1999
Genre/Form	Electronic books.
	History.
Other Form:	Print version: Robinson, Daniel J. Measure of democracy. Toronto ; Buffalo : University of Toronto Press, 1999 (DLC) 98932368
ISBN	9781442681712 (electronic book)
	1442681713 (electronic book)
	0802042740 (bound)
	0802081096 (paperback)
	9780802042743
	9780802081094