| Description |
xi, 275 pages : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Aesthetics : on form and expression. Found poetry : the dude typographers / Alastair Johnston -- Old and new fashions in typography / Talbot Baines Reed -- Art in type design / Frederic W. Goudy -- Modern type family / Charles Brodie -- An existential guide to type / Karrie Jacobs -- Criticism : type as discourse. A plea for authentic type design / Hermann Zapf -- Obscene typography machine / Philip B. Meggs -- Type is dead : long live type / Matthew Butterick -- Designing hate : is there a graphic language of vile emotion? / Steven Heller -- A post-mortem on deconstruction? / Ellen Lupton -- Rumors of the death of typography have been greatly exaggerated / Peter Fraterdeus -- American gothic / Rick Poynor -- Anatomy : understanding typefaces. Adobe Garamond : a new adaptation of a sixteenth-century type / Jerry Kelly -- Modern style with a human face / John D. Berry -- Mrs. Eaves / Zuzana Licko -- An examination of Egyptians / Ruari McLean -- Lead soldiers / Paul Shaw -- Futura / Alexander Nesbitt -- Univers : a new sans serif type by Adrian Frutiger / Emil Ruder -- Sideshows in the evolution of the alphabet / Jerry Kelly -- Space between the letters / Moira Cullen -- Movement : defining modernism. From DeStijl to a new typography / Kees Broos -- New typography / Laszlo Moholy-Nagy -- on typography / Herbert Bayer -- Principles of the new typography / Jan Tschichold -- Bauhaus tradition and the new typography / L. Sandusky -- Consistency of Jan Tschichold / Jerry Kelly -- Cult of lower case ; Philosophy of modernism in typography / Douglas C. McMurtrie -- Why go modern / Frederic W. Goudy -- Good old Neue typografie / Paul Rand -- Typographical warfare / Otl Aicher -- Zombie modernism / Mr. Keedy -- Practice : how type works. First principles of typography / Stanley Morison -- Is the abolishment of justification desirable? Comment on "A proposed reformation in manual type-composing, demonstrated" / Anonymous -- Typographic heresies : some notes on experimenting with type / Eugene M. Ettenberg -- Typographical topography / Stefan Themerson -- On the choice of typeface / Beatrice Warde -- Grid and design philosophy / Josef Muller-Brockmann -- On classifying type / Jonathan Hoefler -- Type is to read / William Golden -- Typography : "The eye is a creature of habit" / David Ogilvy -- Reflections : type and passion. I am type / Frederic W. Goudy -- I am type! Revisited / Philip B. Meggs -- Dog of Alcibiades :being a brief history of modern typography or, for that matter, of everything else / M.F. Agha -- Trouble with type / Rudy VanderLans -- Experiments in type design / Tobias Frere-Jones -- Electronic typography / Jessica Helfand -- A face by any other name is still my face : a tale of type piracy / David Pankow -- Bad credit / Zuzana Licko, Rudy VanderLans -- Land of dancing serifs / Peter Hall. |
| Subject |
Type and type-founding.
|
|
Type and type-founding. |
|
Graphic design (Typography)
|
|
Graphic design (Typography) |
|
Arts graphiques. |
|
Typografie. |
|
Letters. |
| Added Author |
Heller, Steven.
|
|
Meggs, Philip B.
|
| ISBN |
1581150822 paperback |
|
