| Description |
1 online resource (268 pages) |
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text file |
| Contents |
Cover; Contents; List of Illustrations; List of Tables; Acknowledgments; One: Wedge Issues in Presidential Campaigns; Two: The Reciprocal Campaign; Three: Measuring the Persuadable Partisan; Four: Capturing Campaign Persuasion; Five: The Republican Southern Strategy: A Case Study of the Reciprocal Campaign; Six: Candidate Strategy in the 2004 Campaign; Seven: Conclusions: Consequences for Democratic Governance; Appendix 1 Question Wording and Coding; Appendix 2 Content Analysis Coding; Appendix 3 Statistical Results; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T. |
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UV; W; Y; Z. |
| Summary |
The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Vo. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Presidents -- United States -- Election.
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Presidents. |
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United States. |
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Voting -- United States.
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Voting. |
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United States -- Politics and government.
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Politics and government. |
| Genre/Form |
Electronic books.
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| Added Author |
Shields, Todd G., 1968-
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| Other Form: |
Print version: Hillygus, D. Sunshine. Persuadable Voter : Wedge Issues in Presidential Campaigns. Princeton : Princeton University Press, ©2014 9780691143361 |
| ISBN |
1400831598 |
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9781400831593 (electronic book) |
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