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Title Persuasion across genres : a linguistic approach / edited by Helena Halmari, Tuija Virtanen.

Publication Info. Amsterdam ; Philadelphia : John Benjamins Pub., [2005]
©2005

Item Status

Description 1 online resource (viii, 257 pages).
Physical Medium polychrome
Description text file
Series Pragmatics & beyond, 0922-842X ; new ser. v. 130
Pragmatics & beyond ; new ser. v. 130. 0922-842X
Bibliography Includes bibliographical references and indexes.
Contents Persuasion Across Genres; Editorial page; Title page; LCC data; Table of contents; Acknowledgements; Part 1. Introduction; 1. Persuasion across genres; Part 2. Focusing on private and semipublic discourse; 2. Persuasion in business negotiations; Persuasion in judicial argumentation; Part 3. Focusing on public discourse; 4. In search of "successful'' political persuasion; 5. In a nutshell; 6. "Polls and surveys show''; Part 4. Theoretical considerations; 7. Persuasion as implicit anchoring; 8. Generic patterns in promotional discourse; Part 5. Concluding remarks.
Summary Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay. This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualit.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Discourse analysis -- Psychological aspects.
Discourse analysis -- Psychological aspects.
Persuasion (Psychology)
Persuasion (Psychology)
Literary form.
Literary form.
Intertextuality.
Intertextuality.
Genre/Form Electronic books.
Added Author Halmari, Helena.
Virtanen, Tuija.
Other Form: Print version: Persuasion across genres. Amsterdam ; Philadelphia : John Benjamins Pub., ©2005 9027253730 9789027253736 (DLC) 2004057456 (OCoLC)56598661
ISBN 9789027294746 (electronic book)
9027294747 (electronic book)
9027253730 (Eur. ; hardback ; alkaline paper)
9789027253736 (Eur. ; hardback ; alkaline paper)
1588115887 (U.S. ; hardback ; alkaline paper)
9781588115881 (U.S. ; hardback ; alkaline paper)