Description |
1 online resource (viii, 257 pages). |
Physical Medium |
polychrome |
Description |
text file |
Series |
Pragmatics & beyond,
0922-842X ;
new ser. v. 130
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Pragmatics & beyond ; new ser. v. 130.
0922-842X
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Bibliography |
Includes bibliographical references and indexes. |
Contents |
Persuasion Across Genres; Editorial page; Title page; LCC data; Table of contents; Acknowledgements; Part 1. Introduction; 1. Persuasion across genres; Part 2. Focusing on private and semipublic discourse; 2. Persuasion in business negotiations; Persuasion in judicial argumentation; Part 3. Focusing on public discourse; 4. In search of "successful'' political persuasion; 5. In a nutshell; 6. "Polls and surveys show''; Part 4. Theoretical considerations; 7. Persuasion as implicit anchoring; 8. Generic patterns in promotional discourse; Part 5. Concluding remarks. |
Summary |
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay. This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualit. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Discourse analysis -- Psychological aspects.
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Discourse analysis -- Psychological aspects. |
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Persuasion (Psychology)
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Persuasion (Psychology) |
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Literary form.
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Literary form. |
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Intertextuality.
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Intertextuality. |
Genre/Form |
Electronic books.
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Added Author |
Halmari, Helena.
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Virtanen, Tuija.
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Other Form: |
Print version: Persuasion across genres. Amsterdam ; Philadelphia : John Benjamins Pub., ©2005 9027253730 9789027253736 (DLC) 2004057456 (OCoLC)56598661 |
ISBN |
9789027294746 (electronic book) |
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9027294747 (electronic book) |
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9027253730 (Eur. ; hardback ; alkaline paper) |
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9789027253736 (Eur. ; hardback ; alkaline paper) |
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1588115887 (U.S. ; hardback ; alkaline paper) |
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9781588115881 (U.S. ; hardback ; alkaline paper) |
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