| Description |
368 pages : illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references (pages 329-357) and index. |
| Contents |
Part I. Introduction -- Anthropologists and anthropology in consumer research -- What does cultural analysis mean? -- Framing cultural questions: what is coffee in Benton Harbor or Bangkok? -- Part II. Engaging approaches -- Ordinary matters: making anthropology audible / Donald D. Stull -- Apposite anthropology and the elasticity of ethnography / John F. Sherry, Jr. -- Social life of metaphors: have we become our computers? -- Finding ourselves in images: a semiotic excursion -- Contextualizing emotion: when do boredom, paranoia, and "being strong" become emotions? -- Diagnosing conversational details -- Part III. Engaging entanglements -- Entagled / Russell Belk -- Reflexivity and visual media: entanglements as a productive field / Vilma Santiago-Irizarry and Frederic W. Gleach -- Anthropology and consumer segmentation: the terrain of race and ethnicity -- Ethnographic video in consumer research: fulfilling the promise? -- Photographs, ethics, and exoticization in/of practice -- Part IV. Engaging one another. |
| Subject |
Business anthropology -- Research.
|
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Business anthropology -- Research. |
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Business anthropology. |
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Consumers -- Research.
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Consumers -- Research. |
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Anthropology -- Methodology.
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Anthropology -- Methodology. |
| Added Author |
Denny, Rita Mary Taylor, 1956-
|
| ISBN |
9781598740912 paperback alkaline paper |
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9781598740905 hardback alkaline paper |
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1598740903 hardback alkaline paper |
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1598740911 paperback alkaline paper |
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