LEADER 00000cam a2200613Ia 4500 
001    ocn866622293 
003    OCoLC 
005    20160527041032.8 
006    m     o  d         
007    cr cnu---unuuu 
008    131223s2012    enka    ob    000 0 eng d 
019    883127940 
020    1780672136|qelectronic book 
020    9781780672137|qelectronic book 
020    |z9781856697354|q(paperback) 
020    |z1856697355|q(paperback) 
020    |z9781780674520 
020    |z178067452X 
035    (OCoLC)866622293|z(OCoLC)883127940 
040    YDXCP|beng|epn|cYDXCP|dOCLCO|dUMI|dE7B|dDEBBG|dIDEBK
       |dEBLCP|dN$T|dCOO|dOCLCQ 
049    RIDW 
050  4 P99|b.H275 2012 
072  7 PSY|x031000|2bisacsh 
082 04 302.2|223 
084    ER 730|2rvk 
090    P99|b.H275 2012 
100 1  Hall, Sean.|0https://id.loc.gov/authorities/names/
       no2007150951 
245 10 This means this, this means that :|ba user's guide to 
       semiotics /|cSean Hall. 
250    2nd ed. 
264  1 London :|bLaurence King Pub.,|c2012. 
300    1 online resource (192 pages) :|billustrations (chiefly 
       color 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references (pages 190-191). 
505 00 |tIntroduction --|tAcknowledgments --|g1.|tSigns and 
       Signing --|tSignifier and Signified --|tSign --|tIcon --
       |tIndex --|tSymbol --|tSender --|tIntention --|tMessage --
       |tTransmission --|tNoise --|tReceiver --|tDestination --
       |tFeedback --|g2.|tWays of Meaning --|tSimile --|tMetaphor
       --|tMetonym --|tSynecdoche --|tIrony --|tLies --
       |tImpossibility --|tDepiction --|tRepresentation --|g3.
       |tConceptual Structures --|tTruth and Falsity --|tSameness
       and Difference --|tWholes and Parts --|tSubjectivity and 
       Objectivity --|tAppearance and Reality --|tContinuity and 
       Discontinuity --|tSense and Reference --|tMeaningful and 
       Meaningless --|tProblem and Solution --|g4.|tVisual 
       Structures --|tViewer and Image --|tIdeal and Real --
       |tGiven and New --|tCenter and Margin --|tForeground and 
       Background --|tProximity and Presence --|tBefore and After
       --|tPast, Present, and Future --|tFast and Slow --|g5.
       |tTextual Structures --|tReaders and Texts --|tWords and 
       Images --|tFunctions --|tForms --|tPlacing --|tProminence 
       --|tVoices --|tIntertextuality and Intratextuality --
       |tParatext and Para language --|g6.|tMatters of 
       Interpretation --|tConcepts and Conceptions --
       |tConnotation and Denotation --|tLangue and Parole --
       |tCombinations and Substitutions --|tTokens and Types --
       |tRule-following --|tConventions --|tClassifications --
       |tUnderstanding and Misunderstanding --|g7.|tFraming 
       Meaning --|tSemantic Units --|tGenres --|tStyles --
       |tStereotypes --|tInstitutions --|tIdeologies --
       |tDiscourses --|tMyths --|tParadigms --|g8.|tStories and 
       Storytelling --|tFact and Fiction --|tNarratives --
       |tLegends --|tCharacters and Personas --|tViewpoints --
       |tMysteries --|tTensions --|tTurning points --
       |tResolutions --|tConclusion --|tBibliography --|tPicture 
       Credits. 
520 8  Semiotics is the theory of signs, and reading signs is a 
       part of everyday life: from road signs that point to a 
       destination, to smoke that warns of fire, to the symbols 
       buried within art and literature. Semiotic theory can, 
       however, appear mysterious and impenetrable. This 
       introductory book decodes that mystery using visual 
       examples instead of abstract theory. This new edition 
       features an expanded introduction that carefully and 
       clearly presents the world of semiotics before leading 
       into the book's 76 sections of key semiotic concepts. Each
       short section begins with a single image or sign, 
       accompanied by a question inviting us to interpret what we
       are seeing. Turning the page, we can compare our response 
       with the theory behind the sign, and in this way, actively
       engage in creative thinking. A fascinating read, this book
       provides practical examples of how meaning is made in 
       contemporary culture. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Semiotics.|0https://id.loc.gov/authorities/subjects/
       sh85119950 
650  0 Signs and symbols.|0https://id.loc.gov/authorities/
       subjects/sh85122415 
650  7 Semiotics.|2fast|0https://id.worldcat.org/fast/1112351 
650  7 Signs and symbols.|2fast|0https://id.worldcat.org/fast/
       1118355 
655  4 Electronic books. 
776 08 |iPrint version:|aHall, Sean.|tThis means this, this means
       that.|b2nd ed.|dLondon : Laurence King Pub., 2012
       |z1780672136 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=926138|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20160607|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID