| Description |
1 online resource (268 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Postmillennial pop.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures. |
| Access |
Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff. |
| Summary |
From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely anal |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Motion picture industry -- India.
|
|
Motion picture industry. |
|
India. |
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Motion pictures -- India.
|
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Motion pictures. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
|
Electronic books.
|
| Other Form: |
Print version: Punathambekar, Aswin. From Bombay to Bollywood. New York : New York University Press, 2013 9780814771891 (DLC) 2013011871 (OCoLC)819717757 |
| ISBN |
9780814771907 (electronic book) |
|
0814771904 (electronic book) |
|
9780814771891 |
|
0814771890 |
|
9780814729496 |
|
0814729495 |
|
