| Description |
1 online resource (ix, 289 pages) : illustrations. |
|
text file |
| Series |
Postmillennial Pop
|
|
Postmillennial pop.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction: an industrial way of life -- Imagining the franchise: structures, social relations, and cultural work -- From ownership to partnership: the institutionalization of franchise relations -- Sharing worlds: difference, deference, and the creative context of franchising -- "A complicated genesis": transnational production and transgenerational marketing -- Occupying industries: the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations. |
| Summary |
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."".-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest. While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising--a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Cultural industries.
|
|
Cultural industries. |
|
Franchises (Retail trade)
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Franchises (Retail trade) |
| Genre/Form |
Electronic books.
|
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Electronic books.
|
| Added Title |
Creative license and collaboration in the culture industries |
| Other Form: |
Print version: Johnson, Derek, 1979- Media franchising. New York : New York University Press, [2013] 9780814743478 (DLC) 2012040758 (OCoLC)816499041 |
| ISBN |
9780814743492 (electronic book) |
|
0814743498 (electronic book) |
|
9780814743898 (electronic book) |
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0814743897 (electronic book) |
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081474348X |
|
9780814743485 |
|
9780814743478 (hardback ; alkaline paper) |
|
0814743471 (hardback ; alkaline paper) |
|
9780814743485 (paperback alkaline paper) |
|
