| Edition |
16th edition. |
| Description |
1 online resource (346 pages). |
|
text file |
| Series |
RKMA market research handbook series,
1946-0732
|
|
RKMA market research handbook series.
|
| Bibliography |
Includes bibliographical references (pages 339-346). |
| Contents |
PART I. MARKET SUMMARY -- 1. Consumer Use Of Media & The Internet -- 2. Consumer Use Of Technology -- 3. Market Assessment: Advertising -- 4. Market Assessment: Entertainment & Media -- 5. Consumer Access Of News -- |
|
PART II. MARKET LEADERS -- 6. Largest Advertisers -- 7. Largest Agencies -- 8. Largest Media Companies -- 9. Largest Service Providers -- 10. Most-Visited Websites -- 11. Top Smartphone Platforms & Apps -- |
|
PART III. TELEVISION -- 12. TV Viewing -- 13. Designated Market Areas -- 14. TV Networks & Stations -- 15. TV News -- 16. Television Advertising -- 17. TV Ad Costs -- 18. Internet-Connected TV -- 19. Over-The-Top & Subscription Video Services -- |
|
PART IV. RADIO -- 20. Radio Listening -- 21. Radio Metros -- 23. Digital Radio -- 24. Radio Advertising -- 25. Satellite Radio -- |
|
PART V. PRINT MEDIA -- 26. Magazines -- 27. Newspapers -- 28. Alternative Weeklies -- 29. Free-Standing Inserts -- 30. Books & Ebooks -- |
|
PART VI. DIGITAL MEDIA -- 31. Digital Advertising -- 32. Digital News -- 33. Digital Video -- 34. Mobile Apps -- 35. Podcasts -- 36. Social Media -- |
|
PART VII. ADVERTISING ANALYSES -- 37. Ad Blocking -- 38. Ad Fraud -- 39. Award-Winning Agencies -- 40. Branding -- 41. Content Marketing -- 42. Coupons -- 43. Customer Analytics -- 44. Consumer Tracking Online -- 45. Digital Place-Based Advertising -- 46. General Data Protection Regulation -- 47. Global Markets -- 48. Local Marketing -- 49. Location Data -- 50. Naming Rights -- 51. Native Advertising -- 52. Out-Of-Home Advertising -- 53. Packaging -- 54. Political Advertising -- 55. Product Placement -- 56. Programmatic Advertising -- 57. Response To Advertising -- 58. Retail Advertising -- 59. Sponsorships -- 60. Sports Marketing -- 61. Trust In Media & Advertising -- |
|
PART VIII. ENTERTAINMENT & MEDIA ANALYSES -- 62. Hispanic Media -- 63. In-Flight Entertainment -- 64. Sports Media -- 65. Video Games -- 66. Virtual & Augmented Reality -- |
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PART IX. FILMED ENTERTAINMENT -- 67. Theatrical & Home Entertainment -- 68. Film Studios -- 69. Movies -- 70. In-Cinema Advertising -- 71. Home Entertainment -- |
|
PART X. MUSIC -- 72. Music Listening -- 73. Music Concerts & Festivals -- 74. Recorded Music -- 75. Streaming & Subscription Music Services -- |
|
Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards & Live Events -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commissions. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Marketing research -- Handbooks, manuals, etc.
|
|
Marketing research. |
| Genre/Form |
Handbooks and manuals.
|
| Subject |
Leisure -- Research -- United States -- Handbooks, manuals, etc.
|
|
Leisure -- Research. |
|
United States. |
|
Leisure. |
|
Advertising -- Research -- United States -- Handbooks, manuals, etc.
|
|
Advertising -- Research. |
|
Consumer behavior -- Handbooks, manuals, etc.
|
|
Consumer behavior. |
| Genre/Form |
Electronic books.
|
|
Handbooks and manuals.
|
| Added Author |
Washington, Kelli D., author.
|
|
Richard K. Miller & Associates, author, publisher, publisher.
|
| Added Title |
Entertainment, media and advertising market research handbook 2019-2020 |
| Other Form: |
Original 1577832639 9781577832638 (OCoLC)1051707754 |
| ISBN |
9781577832706 electronic edition |
|
1577832701 electronic edition |
|
9781577832638 print edition |
|
1577832639 print edition |
