Title Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5813.I4 M39 2003	Available	---

Description	xi, 364 pages : illustrations ; 25 cm
Bibliography	Includes bibliographical references (pages 331-349) and index.
Contents	Excursus : the commodity image -- Citizens have sex, consumers make love : KamaSutra -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality -- Bombay local : mobility and locality II -- Indian fun : constructing 'the Indian consumer'.
Subject	Advertising -- India.
	Advertising.
	India.
	Advertising -- Social aspects -- India.
	Advertising -- Social aspects.
	Marketing -- India.
	Marketing.
	Consumption (Economics) -- India.
	Consumption (Economics)
	Globalization -- Economic aspects -- India.
	Globalization -- Economic aspects.
ISBN	0822331454 paperback alkaline paper
	0822331098 cloth alkaline paper