| Edition |
Fourth edition. |
| Description |
1 online resource (880 pages). |
|
text file |
| Series |
Entrepreneur Magazine's startup
|
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Entrepreneur magazine's start up.
|
| Contents |
Copyright; Contents; Start Your Own Personal Training Business: Your Step-by-Step Guide to Success Fourth Edition; Title Page; Preface; Chapter 1: Introduction to Personal Training; What Do Personal Trainers Do?; Meet the Experts; Who Is Your Market?; Is This Business for You?; Credibility and Credentials; Continuing Education; Chapter 2: Designing Your Business; Business Plan Elements; To Market, to Market; The Competitor You Can't See; Committed Long Term; The Industry's Showcase; Selling Related Products; Establishing Policies and Procedures; Cancellation Policy; Late Policy. |
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Think About the UnthinkableAre You Liable?; Are You on a Mission?; Chapter 3: Structuring Your Business; Business Structure; Business Insurance; Licenses and Permits; Professional Advisors; What's in a Name?; Chapter 4: Locating and Setting Up Your Business; Independence or Autonomy?; Recreation and Community Centers; Home Gyms; Personal Training Studios and Private Gyms; Mobile Gym Units; The Great Outdoors; Commercial Facilities; Chapter 5: Operating Online; Setting Up Your Website; Getting Outside Help; Computer-Based Training Tools; Email Dos and Don'ts; Boosting Traffic. |
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Website DisclaimerChapter 6: Create a Social Media Presence in 19 Baby Steps; Making Use of Heavy Traffic Sites; Where's My Tribe?; Baby Steps; Words Are Hooks; How Are the Pros Using Social Media?; Good Habits Die Hard; Building Relationships Takes Time; Chapter 7: Setting Yourself Apart; Trends; Zumba; Destination Venues; Group Training; TRX; Yoga, Stretching Arts, and Preventative Therapy; Baby Boomer Fitness; Wellness Coaching; Functional Training; At the Core; Choosing a Niche; Consider Your Strengths and Likes; Chapter 8: Startup Expenses and Financing; Sources of Startup Funds. |
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Equipping Your BusinessTelecommunications; Office Supplies; Exercise Equipment; Vehicle; Adding It All Up; Chapter 9: Staffing Your Business; Where to Look; Evaluating Applicants; Once They're on Board; Paying Your Employees; Employee Benefits; Employees or Independent Contractors?; Noncompete and Confidentiality Agreements; Chapter 10: Building Client Relationships; The Initial Consultation; As the Boss; Critical Documents; Informed Consent, Release, and Assumption of Risk; Physician Consent/Clearance; Fitness Assessment; Client Records; Keeping Your Clients Motivated; Clients as Allies. |
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Can Clients Reach You?Chapter 11: Advertising and Marketing; Marketing 101; Getting the Word Out; Direct Mail; Collateral Materials; The Real Gold Mine; Medical Referral Programs; Ideas for Promoting Your Business; Is It Newsworthy?; Give It Away; Selling Your Business; Be Prepared; Assessing Your Results; Chapter 12: Fiscal Fitness; Pricing Your Services; Payment Methods; Accepting Credit and Debit Cards; Setting Credit Policies; Billing; Keeping Records; Ask Before You Need; Chapter 13: Tales from the Trenches; Know What Your Clients Know; Sleep Research Is Hot Right Now!; Stay Flexible. |
| Note |
Assign Homework. |
| Summary |
Personal Training Business shows you how to create a revenue stream by helping clients build stronger, healthier bodies. This guide features information on how to start a training business, choose a training focus and location, cultivate a client base, and market training services using the latest trends in social media. |
| Bibliography |
Includes bibliographical references and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Personal trainers -- Handbooks, manuals, etc.
|
|
Personal trainers. |
| Genre/Form |
Handbooks and manuals.
|
| Subject |
Personal trainers -- Vocational guidance.
|
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Personal trainers -- Vocational guidance. |
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Personal trainers -- Finance, Personal.
|
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Finance, Personal. |
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Physical fitness centers -- Management -- Handbooks, manuals, etc.
|
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Physical fitness centers -- Management. |
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Physical fitness centers. |
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Business.
|
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Business. |
| Genre/Form |
Electronic books.
|
|
Handbooks and manuals.
|
| Added Author |
Entrepreneur Media, Inc.
|
| Other Form: |
Print version: Media, The Staff of Entrepreneur. Personal Training Business : Step-By-Step Startup Guide. La Vergne : Entrepreneur Press, ©2016 |
| ISBN |
9781613083499 (electronic book) |
|
1613083491 (electronic book) |
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