Description |
1 online resource (xxiii, 235 pages) : illustrations. |
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text file |
Series |
Data analytics applications ; 1
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Data analytics applications.
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Bibliography |
Includes bibliographical references and index. |
Contents |
Chapter 1. Evolution and impact of business analytics in sport / Scott Bukstein -- Chapter 2. Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Chapter 3. Ticket markets in sport : is the secondary market becoming the primary market? / Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. The Aspire Group's ticket marketing, sales, and service philosophy / Michael Farris -- Chapter 6. Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, and Michael Byman -- Chapter 7. Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Chapter 8. Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Chapter 9. Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc and Alexandra Gonzalez -- Chapter 10. Communicating the value of sports sponsorship / Adam Grossman and Irving Rein -- Chapter 11. Market research analytics and data-driven innovation / C. Keith Harrison and Suzanne Malia Lawrence -- Chapter 12. Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Chapter 13. Data visualization and data-driven storytelling / Ryan Sleeper -- Chapter 14. Teaching a sport business analytics course / Michael Mondello. |
Summary |
"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher. |
Access |
Concurrent user level: 3 users |
Subject |
Sports administration -- Data processing.
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Sports administration -- Data processing. |
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Sports administration. |
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Sports administration -- Decision making.
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Decision making. |
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Sports -- Economic aspects.
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Sports -- Economic aspects. |
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Sports -- Marketing.
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Sports -- Marketing. |
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Business planning.
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Business planning. |
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Strategic planning.
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GAMES -- Gambling -- Sports. |
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SPORTS & RECREATION -- Business Aspects. |
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SPORTS & RECREATION -- Essays. |
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SPORTS & RECREATION -- History. |
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SPORTS & RECREATION -- Reference. |
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Strategic planning. |
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TRAVEL -- Special Interest -- Sports. |
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Sports & active outdoor recreation. |
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Market research. |
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Databases. |
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Business & Management. |
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Data mining. |
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Sporting events & management. |
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Management & management techniques. |
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Sport. |
Genre/Form |
Electronic books.
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Added Author |
Harrison, C. Keith, editor.
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Bukstein, Scott, editor.
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Other Form: |
Print version: Sport business analytics. Boca Raton : CRC Press, Taylor & Francis Group, [2017] 9781498761260 (DLC) 2016026176 (OCoLC)953982356 |
ISBN |
9781498761277 (electronic book) |
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1498761275 (electronic book) |
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9781315367613 |
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1315367610 |
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9781498761260 (hardcover alkaline paper) |
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1498761267 (hardcover alkaline paper) |
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