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Author Taillard, Michael, 1982- author.

Title Psychology and modern warfare : idea management in conflict and competition / by Michael Taillard, PhD, MBA and Holly Giscoppa.

Publication Info. New York, NY : Palgrave Macmillan, [2013]

Item Status

Description 1 online resource
text file
PDF
Physical Medium polychrome
Bibliography Includes bibliographical references and index.
Contents A critique of current methods -- Idea modification -- Messages -- Perception -- Identification -- Interpersonal conflict -- Brainwashing -- Challenges and limitations -- Suggestions for future research -- Emotional modification -- Disorders and disruptive emotional states -- Motivation and morale -- Marketing -- Theatrical presence -- Psychotropics -- Challenges and limitations -- Suggestions for future research -- Behavioral modification -- Conditioning -- Culture -- Behavioral intelligence -- Organizational manipulation -- Persuasion -- Challenges and limitations -- Suggestions for future research.
Summary In an era of modern psychological operations, methods are developed and executed by strategists, leaving the psychological implications of these strategies almost completely undeveloped. Psychological operations, whether utilized for military or commercial purposes, can be separated into three primary categories: Idea Modification, Emotional Modification, and Behavioral Modification. These three categories define everything we do and everything we are, and when mastered together they provide us with an opportunity to dominate the competition. The strategies and tactics found in Psychology and Modern Warfare, originally developed for military application, are applicable to any field of strategic management as well as any field that strategic organizational development. The implications of these strategies and tactics hold the potential to not only supplement traditional operations, but to take organizations further than ever thought possible.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Psychological warfare.
Psychological warfare.
HISTORY -- Military -- Other.
TECHNOLOGY & ENGINEERING -- Military Science.
Genre/Form Electronic books.
Added Author Giscoppa, Holly, author.
Other Form: Print version: Taillard, Michael, 1982- Psychology and modern warfare 9781137349613 (DLC) 2013027802 (OCoLC)852745788
ISBN 9781137347329 (electronic book)
1137347325 (electronic book)
9781137349613
1137349611
9781349467983
1349467987
Standard No. 10.1057/9781137347329