Cover; Title Page; Copyright Page; Contents; List of Illustrations; Foreword; Preface; 1. Bourbon History Tells the Story of American History; 2. American Law Defines Bourbon; 3. Bourbon Drives the Development of Trademark and Brand Name Rights; 4. Old Crow Provides the Most Comprehensive Trade Name Case Study; 5. Bourbon Expands Trade Name Rights; 6. Bourbon Marketers Write the Book on Puffery and Exaggeration; 7. Bourbon Leads the Nation to Consumer Protection; 8. Bourbon Tells the Behind-the-Scenes Story of Prohibition; 9. Bourbon Law Reins in Fake Distillers and Secret Sourcing
10. Bourbon Drives Truth in LabelingAcknowledgments; Notes; Table of Authorities; Index
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America