Description |
1 online resource (vii, 293 pages) |
Physical Medium |
polychrome |
Description |
text file |
Note |
Includes index. |
Contents |
Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Epilogue : when rhetoric hits the speed of light. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Persuasion (Psychology)
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Persuasion (Psychology) |
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Rhetoric.
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Rhetoric. |
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Influence (Psychology)
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Influence (Psychology) |
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Business communication.
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Business communication. |
Genre/Form |
Electronic books.
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Other Form: |
Print version: Axelrod, Alan, 1952- Getting your way every day. New York : AMACOM, ©2007 0814473350 9780814473351 (DLC) 2006018487 (OCoLC)70122416 |
ISBN |
9780814429754 (electronic book) |
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0814429750 (electronic book) |
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9780814473351 (paperback) |
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0814473350 (paperback) |
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