| Description |
vii, 293 pages ; 26 cm |
| Note |
Includes index. |
| Contents |
Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Epilogue : when rhetoric hits the speed of light. |
| Subject |
Persuasion (Psychology)
|
|
Persuasion (Psychology) |
|
Rhetoric.
|
|
Rhetoric. |
|
Influence (Psychology)
|
|
Influence (Psychology) |
|
Business communication.
|
|
Business communication. |
| ISBN |
0814473350 paperback |
| Standard No. |
9780814473351 |
|
