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008    070122t20082008mdua     b    001 0 eng   
010      2007002332 
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020    9780742554252|qcloth|qalkaline paper 
020    0742554252|qcloth|qalkaline paper 
020    0742554260|qpaperback|qalkaline paper 
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049    RIDM 
050 00 HF5821|b.B37 2008 
082 00 659.1|222 
084    05.31|2bcl 
090    HF5821 .B37 2008 
100 1  Beard, Fred K.,|d1957-|0https://id.loc.gov/authorities/
       names/n2007005009 
245 10 Humor in the advertising business :|btheory, practice, and
       wit /|cFred K. Beard. 
264  1 Lanham :|bRowman & Littlefield,|c[2008] 
264  4 |c©2008 
300    xiv, 205 pages :|billustrations ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 183-188) and 
       index. 
505 00 |tList of illustrations --|tAcknowledgments --
       |tIntroduction --|g1.|tHistoric attempts at advertising 
       humor --|g2.|tTheoretically, what's so funny? --|g3.|tWhy 
       typology is a funny word --|g4.|tHow does silly sell? --
       |g5.|tWhen humorous ads aren't funny --|g6.|tCampaigns 
       that made audiences laugh-- and buy --|tSelected 
       bibliography --|tSelected creative credits and awards --
       |tIndex --|tAbout the author. 
650  0 Wit and humor in advertising.|0https://id.loc.gov/
       authorities/subjects/sh85062946 
650  7 Wit and humor in advertising.|2fast|0https://
       id.worldcat.org/fast/1734106 
856 41 |3Table of contents only|uhttp://www.loc.gov/catdir/toc/
       ecip079/2007002332.html 
901    MARCIVE 20231220 
935    466636 
994    C0|bRID