LEADER 00000cam a2200697 i 4500 
001    ocn970396795 
003    OCoLC 
005    20190705070234.1 
006    m     o  d         
007    cr ||||||||||| 
008    170125t20172017enka    ob    001 0 eng   
010      2017003807 
019    975005315 
020    9780749478582|q(electronic book) 
020    0749478586|q(electronic book) 
020    |z9780749478575|q(paperback) 
035    (OCoLC)970396795|z(OCoLC)975005315 
037    B8D1E900-8475-4760-9FAC-CC7EC97D4E69|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    DLC|beng|erda|epn|cDLC|dOCLCO|dOCLCF|dN$T|dIDEBK|dYDX
       |dEBLCP|dYDX|dTEFOD|dOCLCQ|dNLE|dOCLCQ|dK6U|dVLB|dESU|dUAB
       |dCOO|dD6H|dOCLCQ|dINT|dOCLCQ|dS9I 
042    pcc 
049    RIDW 
050 14 HF5415.1255|b.M56 2017 
072  7 BUS|x082000|2bisacsh 
072  7 BUS|x041000|2bisacsh 
072  7 BUS|x042000|2bisacsh 
072  7 BUS|x085000|2bisacsh 
082 00 658.8/27|223 
090    HF5415.1255|b.M56 2017 
100 1  Minsky, Laurence,|0https://id.loc.gov/authorities/names/
       n93003060|eauthor. 
245 10 Audio branding :|busing sound to build your brand /
       |cLaurence Minsky, Colleen Fahey. 
264  1 London ;|aNew York, NY :|bKogan Page Limited,|c[2017] 
264  4 |c©2017 
300    1 online resource (xviii, 214 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 0  Foreword / by Philip Kotler -- Preface: why audio 
       branding? -- Acknowledgements -- Wake up to the power of 
       audio branding -- Audio branding in the digital age -- 
       It's time we came to our sensory marketing -- Welcome to 
       the world of audio branding -- The search for your sound -
       - What gets measured -- The audio-branding process -- How 
       to launch your audio brand -- Maintaining and evolving 
       your audio brand -- Music and sound design in environments
       -- Glossary -- Index. 
520    Audio branding covers everything from app sounds, right 
       down to the noise a particular brand of car makes when 
       unlocked or turned on. This text will give practical 
       guidance to the creating an audio language to support 
       brand identity and personality. 
588 0  Online resource; title from digital title page (viewed on 
       March 27, 2017). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Branding (Marketing)|0https://id.loc.gov/authorities/
       subjects/sh2007006470 
650  0 Music in advertising.|0https://id.loc.gov/authorities/
       subjects/sh85088915 
650  0 Advertising|xBrand name products.|0https://id.loc.gov/
       authorities/subjects/sh85001101 
650  0 Advertising|xPsychological aspects.|0https://id.loc.gov/
       authorities/subjects/sh85001159 
650  7 Branding (Marketing)|2fast|0https://id.worldcat.org/fast/
       1743755 
650  7 Music in advertising.|2fast|0https://id.worldcat.org/fast/
       1030542 
650  7 Advertising|xBrand name products.|2fast|0https://
       id.worldcat.org/fast/797554 
650  7 Advertising|xPsychological aspects.|2fast|0https://
       id.worldcat.org/fast/797734 
655  0 Electronic books. 
655  4 Electronic books. 
700 1  Fahey, Colleen,|0https://id.loc.gov/authorities/names/
       n2017003812|eauthor. 
776 08 |iPrint version:|aMinsky, Laurence.|tAudio branding.|b1st 
       Edition.|dNew York : Kogan Page Ltd, [2017]|z9780749478575
       |w(DLC)  2016058930 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1478493|zOnline eBook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20190709|cEBSCO|tEBSCOebooksacademic NEW 7-5-19 5915
       |lridw 
994    92|bRID