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001    on1041108857 
003    OCoLC 
005    20200110050841.3 
006    m     o  d         
007    cr cnu|||unuuu 
008    180619s2018    xx      ob    000 0 eng d 
019    1041767533|a1042080142|a1088728778 
020    9781787548282|q(electronic book) 
020    1787548287|q(electronic book) 
020    |z9781787548299 
020    |z1787548295 
035    (OCoLC)1041108857|z(OCoLC)1041767533|z(OCoLC)1042080142
       |z(OCoLC)1088728778 
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049    RIDW 
050  4 HC79.T4 
072  7 BUS|x070000|2bisacsh 
082 04 338.9|223 
090    HC79.T4 
245 00 Innovation and Strategy. 
250    First edition. 
264  1 [Place of publication not identified] :|bEmerald 
       Publishing :|bEmerald Publishing Limited,|c2018. 
300    1 online resource. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
490 1  Review of marketing research ;|vvol. 15 
504    Includes bibliographical references. 
505 0  FRONT COVER; INNOVATION AND STRATEGY; CONTENTS; EDITORIAL 
       ADVISORY BOARD; ABOUT THE GUEST EDITORS AND AUTHORS; Guest
       Editors; Authors; Introduction; INTRODUCTION; Overview; 
       Publication Mission; Chapters in This Volume; CONCEPTUAL 
       PAPERS; STRATEGIC DECISION MAKING IN AN INFORMATION-RICH 
       ENVIRONMENT: A SYNTHESIS AND AN ORGANIZING FRAMEWORK FOR 
       INNOVATION RESEARCH; Explicating the Meanings of Strategy,
       Marketing Strategy, and Strategic Decision Making; Making 
       Strategic Decisions in the Era of Big Data; Strategic 
       Decision Making in an Information-Rich Environment. 
505 8  Innovation and Strategic Decision Making in an Information
       -Rich EnvironmentFuture Research Directions; Conclusion; 
       Notes; References; SUCCESSIVE INNOVATION IN DIGITAL AND 
       PHYSICAL PRODUCTS: SYNTHESIS, CONCEPTUAL FRAMEWORK, AND 
       RESEARCH DIRECTIONS; Introduction; Successive Innovation: 
       Review of Relevant Literature; Literature Review 
       Procedures; Successive Innovation: Emerging Insights from 
       a Fragmented Literature; Successive Innovation: Relevant 
       Literature over Time; Successive Innovation: Thematic Foci
       in Relevant Literature; Successive Innovation: Toward a 
       Conceptual Framework. 
505 8  Understanding Successive Innovation across Digital and 
       Physical Product DomainsCoexistence of Successive Product 
       Generations; Embeddedness of Successive Product 
       Generations in Platforms and Ecosystems; Adoption 
       Controllability of Successive Product Generations; Future 
       Research Directions; Future Research Directions Relating 
       to Coexistence of Successive Innovation Generations; 
       Future Research Directions Relating to Embeddedness of 
       Successive Innovation Generations; Future Research 
       Directions Relating to Adoption Controllability in 
       Successive Innovation Generations; Conclusion; Notes. 
505 8  Future Research Directions: A Strategic Perspective on 
       Customer Involvement in InnovationAn Integrated 
       Conceptualization of Customer Involvement in Innovation; A
       Strategic Perspective of Customer Involvement in 
       Innovation; Managing Customer Involvement in Innovation; 
       Connecting Research from the Customer's and the Firm's 
       Perspectives; Applying Existing Theories to Enhance 
       Theoretical Development on CII; Conclusion; Notes; 
       References; ASSESSING THE RELATIVE IMPACT OF MAJOR SOURCES
       OF INNOVATION ON THE BRAND EQUITY OF A FIRM; Introduction;
       Related Research and Motivation; Innovation. 
520    This volume focuses on substantive issues in innovation, 
       marketing strategy, and the nexus of innovation and 
       marketing strategy. 
588 0  Online resource; title from PDF title page (EBSCO, viewed 
       June 20, 2018). 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Technological innovations.|0https://id.loc.gov/authorities
       /subjects/sh85133143 
650  0 Marketing|xTechnological innovations.|0https://id.loc.gov/
       authorities/subjects/sh2010100309 
650  7 Technological innovations.|2fast|0https://id.worldcat.org/
       fast/1145002 
650  7 Marketing|xTechnological innovations.|2fast|0https://
       id.worldcat.org/fast/1010260 
655  4 Electronic books. 
700 1  Varadarajan, Rajan.|0https://id.loc.gov/authorities/names/
       n95085825 
700 1  Jayachann, Satish. 
776 08 |iPrint version:|tInnovation and Strategy.|bFirst edition.
       |d[Place of publication not identified] : Emerald 
       Publishing : Emerald Publishing Limited, 2018|z1787548295
       |z9781787548299|w(OCoLC)1021226366 
830  0 Review of marketing research ;|0https://id.loc.gov/
       authorities/names/no2017154207|vvol. 15. 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1695367|zOnline eBook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20200122|cEBSCO|tEBSCOebooksacademic NEW 12-21,1-17 
       11948|lridw 
994    92|bRID