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001 ocn974912868
003 OCoLC
005 20190705070248.9
006 m o d
007 cr |||||||||||
008 170307s2017 enk ob 001 0 eng
010 2017011049
019 982005053
020 9780749479602|q(electronic book)
020 0749479604|q(electronic book)
020 |z9780749479596|q(paperback)
035 (OCoLC)974912868|z(OCoLC)982005053
037 EpubKoganPage6152|bIngram Content Group
040 DLC|beng|erda|epn|cDLC|dOCLCO|dN$T|dYDX|dIDEBK|dOCLCF|dYDX
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049 RIDW
050 14 HM1221|b.L45 2017
072 7 PSY|x031000|2bisacsh
082 00 302.23/1|223
090 HM1221|b.L45 2017
100 1 Leigh, Rich,|0https://id.loc.gov/authorities/names/
n2017012543|eauthor.
245 10 Myths of PR :|ball publicity is good publicity and other
popular misconceptions /|cRich Leigh.
246 3 Myths of public relations
264 1 London :|bKogan Page Limited,|c[2017]
264 4 |c©2017
300 1 online resource (x, 214 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 text file|2rdaft
504 Includes bibliographical references and index.
505 0 About the author -- Acknowledgements -- Introduction --
Myth 1: PR is all spin, smokescreens and lies -- Myth 2:
PR results can't be measured -- Myth 3: All publicity is
good publicity -- Myth 4: The press release is dead --
Myth 5: The media ignores good news -- Myth 6: You have to
pay to see social media benefits -- Myth 7: PR is
glamorous -- Myth 8: Calling the media is a no-no -- Myth
9: That you can make something go viral -- Myth 10: You
have to be an extrovert to succeed in PR -- Myth 11: PR is
the silver bullet -- Myth 12: Good people and products
market themselves -- Myth 13: The more you pay, the better
the job done -- Myth 14: PR results are instant -- Myth 15
: Consumers want conversations with brands -- Myth 16:
Working in-house is easier -- Myth 17: Media relationships
are especially important -- Myth 18: Wage gap figures --
Conclusion -- Index.
520 Shattering widespread misconceptions about PR, this
engaging and anecdotal book grants readers insights into
why these myths have endured in spite of clearly
demonstrable evidence to the contrary. --|cEdited summary
from book.
588 0 Online resource; title from PDF title page (EBSCO, viewed
November 15, 2017).
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Public relations.|0https://id.loc.gov/authorities/subjects
/sh85108753
650 0 Social media.|0https://id.loc.gov/authorities/subjects/
sh2006007023
650 7 Public relations.|2fast|0https://id.worldcat.org/fast/
1082892
650 7 Social media.|2fast|0https://id.worldcat.org/fast/1741098
650 7 Social media.|2homoit|0https://homosaurus.org/v3/
homoit0001321
655 0 Electronic books.
655 4 Electronic books.
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=1494511|zOnline eBook via EBSCO. Access
restricted to current Rider University students, faculty,
and staff.
856 42 |3Instructions for reading/downloading the EBSCO version
of this eBook|uhttp://guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20190709|cEBSCO|tEBSCOebooksacademic NEW 7-5-19 5915
|lridw
994 92|bRID
