| Description |
xiv, 223 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 213-215) and index. |
| Contents |
Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index. |
| Subject |
Customer relations.
|
|
Customer relations. |
|
Social media.
|
|
Social media. |
|
Social media -- Economic aspects.
|
|
Social media -- Economic aspects. |
|
Internet -- Social aspects.
|
|
Internet -- Social aspects. |
|
Interactive marketing.
|
|
Interactive marketing. |
|
Social media. |
| Added Author |
Huba, Jackie.
|
| ISBN |
9781419596063 |
|
1419596063 |
|
