| Description |
xii, 294 pages : illustrations ; 24 cm. |
| Series |
LEA's communication series
|
|
LEA's communication series.
|
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising / Tom Reichert and Jacqueline J. Lambiase -- What is sex in advertising? : perspectives from consumer behavior and social science research / Tom Reichert -- Historical and psychological perspectives of the erotic appeal in advertising / Juliann Sivulka -- Dark desires : fetishism, ontology, and representation in contemporary advertising / Jonathan E. Schroeder and Janet L. Borgerson -- Nudity and sexual appeals : understanding the arousal process and advertising reponse / Michael S. LaTour and Tony L. Henthorne -- Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising / Annie Lang ... [et al.] -- Sex(haustion) sells : marketing in a saturated mediascope / Collin Gifford Brooke -- Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle / Stephen J. Gould. |
|
Advertising and disconnection / Jean Kilbourne -- Adcult and gender / James B. Twitchell -- Subliminal sexuality : the fountainhead for America's obsession / Wilson Bryan Key -- Masculinism(s) and the male image : what does it mean to be a man? / Barbara B. Stern -- Media at the margins : homoerotic appeals to the gay and lesbian community / Gary R. Hicks -- Sex-- online and in Internet advertising / Jacqueline J. Lambiase -- Future questions and challenges : advertising research in the midst of sex noise / Jacqueline Lambiase and Tom Reichert. |
| Subject |
Sex in advertising.
|
|
Sex in advertising. |
| Added Author |
Reichert, Tom.
|
|
Lambiase, Jacqueline.
|
| ISBN |
0805841180 paperback alkaline paper |
|
0805841172 cloth alkaline paper |
|
